By Rohaizatul Azhar & Leslie Kay Lim

HIGHS

NEW FESTIVAL GROUNDS

While it was no longer at Ngee Ann City in the heart of Orchard Road, the Asia Fashion Exchange’s new location at the Marina Promenade did not disappoint. Situated on the waterfront and across from Marina Bay Sands as well as Gardens By The Bay, the new venue was especially scenic at night.

The Audi Fashion Festival tent was much more spacious this year – 40 per cent larger than the previous one at Ngee Ann City’s Civic Plaza. Showgoers could mingle comfortably and rub shoulders with celebrities, including Fann Wong and Rui En, as well as the who’s who of the local fashion scene, such as designer Jo Soh of Hansel and fashion director Daniel Boey.

Blueprint, the Exchange’s tradeshow and shopping event, was held a stone’s throw away from the tent at the Pit Building.

This made it convenient for guests to spend the afternoon shopping before the evening festivities started.

Source: Diva Asia

Categorised in Audi Fashion Festival 2013, Diva Asia, EN.

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1. Scene & Heard

Story: Tan Yi Hui

Are You Ready For El-La?

What about Rui En?

‘Ella’ might be the new ‘Ruivin’, if the sizzling onscreen chemistry between Elvin Ng and Sheila Sim is anything to go by. “There are some people that you just hit it off with, and Elvin’s one of them,” says Sheila. Elvin was equally gushy: We hit if off immediately, I can say anything to her, ‘cos she’s a very real person. Who would I choose between Rui En and her? Rui En on-screen and Sheila off-screen. Er…but it’s not that I don’t get along with Rui En off-screen, okay?”

Categorised in 8 DAYS, EN, Ruivin.

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By Joy Fang

Home grown actress Rui En is often thought of as a no-nonsense tough girl, but she can also be “very girly and vain”, she said.

The 32-year-old goes through a strict skincare regime, both day and night, which involves tonnes of products, she told My Paper.

The self-professed “skincare product junkie and hoarder” cleanses and tones, before putting on a layer of L’Oreal Paris Youth Code, an antioxidant serum and day cream. This is followed by three different sunscreens, for under her eyes, her face and neck, and her body.

At night, she alternates between retinol serums and those with human growth factor. “I end up looking like I’ve slathered my face with margarine,” she said.

The results are worth it, for her skin looks flawless.

No wonder that Rui En, who first found fame in the drama No Problem! and who in 2002 launched a music career in Taiwan with her debut album, is the latest face for L’Oreal’s Youth Code.

She joins the ranks of international celebrities such as Gong Li and Fan Bing Bing, who have all endorsed the product.

But while Rui En goes all out with her skincare regime, she actually doesn’t wear much make-up, other than for work.

“I’ve got make-up on the whole day when I’m filming and the last thing I want off-duty is more make-up,” she said.

She’s humble about how she looks without make-up on.

“There’s a reason why (actresses) wear those huge sunglasses,” she quipped.

Rui En, who nabbed the Best Actress award at the recent Star Awards, does watch her figure.

She works out every day, either running, lifting weights or doing plyometric moves – training that involves explosive movements.

“It’s not because I want to be skinny, but it’s because I like the endorphin rush. It lifts your mood,” she said.

Asked about her style icon, Rui En said she looks up to the late Katharine Hepburn.

The actress was known to be unconventional, choosing to wear pants and men’s shirts at a time when doing so was seen as taboo.

“I applaud her for her guts… She also aged gracefully rather than fight it, which I admire,” said Rui En.

“My message is, people should accept themselves for who they are, rather than try to look like someone they are not.”

Here’s how to get Rui En’s look

Soft Skin

As an artiste, Rui En is constantly under the sun while filming. A diehard sunscreen fan, she says she can’t live without these potions.

To keep her skin moist, she also applies L’Oreal Paris Youth Code Boosting Essence under sheet masks and before she puts on her serum, to allow for better absorption.

Since she started using Youth Code two months ago, her skin is more radiant and retains moisture better. “It really does help my dry skin,” she said.

Flawless Face

The fresh-faced star prefers loose powder instead of thick foundation creams. The brands that she favours include Cle de Peau Beauteand La Mer, which make her face look flawless, she said.

For cheeks, she also loves Urban Decay’s Quickie Afterglow (which is no longer available here). “It’s very pretty, and quite a cult favourite,” she said.

Eye Spy

For eye colour, Rui En likes L’Oreal Paris Color Riche Les Ombres’ nude palette. To line those peepers, she uses L’Oreal Paris Superliner Waterproof Gel Liner, which she says lasts for hours.

Don’t go for expensive mascaras, she said. Drugstore brands work just as well. Her choices? Majolica Majorca and L’Oreal.

Lip Tips

The actress says that her dry lips drive her crazy. So, she always applies a generous amount of lip balm from French brand Nuxe, which she calls a “godsend”.

“I’ve tried literally everything, including nipple crea, and this is the only one that worked,” she said.

When she wants a dash of colour, she turns to L’Oreal Paris Shine Caresse. “I’m in love with these lip stains. I like them because they have staying power, yet keep your lips moist,” she said.

Mane Attraction

Rui En uses shampoo and conditioner from American brand Pureology’s Hydrate and Nanoworks line, which give her thick hair the bounce it needs. It is not available here, so she orders it online. “It”s absolute best,” she enthused.

She also loves Kerastase’s serums. “My hair gets flat-ironed every day when I’m filming, so I definitely have to put on a heat protectant to prevent my hair from drying out.” she said.

Hair masks from Kerastase, which she uses “religiously”, help leave her tresses smooth and radiant.

Catch Rui En at Ngee Ann City’s Watsons (#B2-06-10) on June 1 and Compass Point Atrium on June 15.

Source: Mypaper, Asiaone, Straits Times Communities, Lollipop

Categorised in asiaone.com, EN, Endorsement, Lollipop, MyPaper, The Straits Times, The Straits Times Communities.

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NTU alumni scored at this year’s Star Awards. Business graduate Rui En got the Best Actress nod for her role in the Channel 8 police drama Unriddle 2. She also bagged a Top 10 Most Popular Artistes trophy, alongside two other NTU alumni – actress Joanne Peh and television host Lee Teng.

Source: Hey!

Categorised in EN, HEY!, NTU, Star Awards, Star Awards 2013, Unriddle 2 最火搭档 2.

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By Simon Panaech

Source: Mypaper

Categorised in EN, MyPaper, Zardozë.

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日期: 18/05/2013 | 新闻来源: 新明日报 | 记者: 钟雁龄

有“冰公主”封号的瑞恩，隔4年后再当代言人。她这次与法国品牌L’Oreal合作，与巩俐、李冰冰和范冰冰等国际女星一同成为Youth Code护肤品代言人。

瑞恩坦承在挑选广告代言方面很“龟毛”，加上自己个性，所以很难“卖”自己都无法相信的产品，因此推掉不少机会。

她说：“我用这个产品已经一阵子，加上性格比较直，不喜欢说谎的感觉，所以要代言的话就必须对那个产品有100%的把握才会接下。我之前在这个产品推出时，就买来用，发现效果很好，所以当经理人说他们要找我代言时，就觉得这是美好的缘分。”

L’Oreal这次大手笔为瑞恩拍摄电视、平面广告，双管齐下，整个宣传费豪砸百万新元。

每月花1/5薪水在美容保养品

过去几年，瑞恩在戏剧收视方面有号召，赢得“收视女王”称号，但“商家缘”近乎零，最后一次代言是4年前的IZU化妆品。对瑞恩而言，广告代言就像选另一半，她非常挑剔也看缘分，另外，L’Oreal对她尊重有加，诚意十足也是让她点头的主要原因之一。

她说：“媒体会说我一直没什么广告，但理由很简单，我不相信立即见效的东西。我的个性和（陈）莉萍很相似，性格也比较特别，叫我们做不相信的事，会很不舒服，效果也不会好。”

用心保养不整容

瑞恩透露，自己皮肤属干燥敏感特质，妈妈也传授她不少护肤秘招。她说：“其实我跟很多女生一样，很爱美，也会买很多美容保养品，家里都快变成货仓了，哈哈哈。” 她也透露，每个月差不多1/5的收入会花在美容保养品上，无论拍戏多忙多累，每晚都坚持一定敷面膜后才能睡觉。

瑞恩笑说以前中学时很男人婆，曾经很自卑，觉得我为何不能够像电视或杂志上的女生那样漂亮？但最近这几年，瑞恩也不否认，事业上的成绩让她建立一定的自信。

瑞恩表示质疑为何人们如此抗拒变老？“我反而觉得年纪越大，想法越成熟，我更喜欢现在成熟的自己。我不喜欢人们一般认为‘女人越老就越没价值’的观念。”

Source: Shinmin, Mypaper

Categorised in CH, Endorsement, IZU, L’Oréal Paris, MyPaper, Shin Min.

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By Chrystal Chan

Drama was clearly where Singapore fashion label Zardozë’s Autumn Winter 2013 collection was heading. The opening soundtrack featured a quote from The Great Gatsby, “I like large parties. They’re so intimate. At small parties there isn’t any privacy” before piping music from the soundtrack of the Baz Luhrmann-directed movie.

If that was to indicate the collection would reference the glitzy 1920s, you guessed right. The Zardozë ready-to-wear collection was designed around the concept of nostalgia and the pinning for a time long past. However even though there were sparkling embellishments aplenty, it was hard to see what was retrospective about the collection.

Metallic snakeskin in electric blue and silver appeared on the runway for the Zardozë ready-to-wear line on tailored blazers and pants, alongside modern day gowns and shift dresses that were perfectly wearable, but didn’t do much to excite. What it did however, was whet our appetites for the highlight of the show, the Panthea line.

The Zardozë Panthea line, the Singapore-based label’s couture line came up trumps with spectacular gowns, each more amazing than the one before. The proof was in the pudding; with front row A-list stars Fann Wong and Rui En showing their support in bespoke Zardozë Panthea gowns, Wong in a jaw-dropping floor-sweeping black gown and Rui En in a emerald green stunner.

Fann Wong, Rui En and Dick Lee chatting before the fashion show.

Source: Her World, Plush Asia

Categorised in Audi Fashion Festival 2013, EN, Her World, SPH, Zardozë.

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2013 is shaping up to be a good year for Singaporean star Rui En. Not only has the 32-year-old picked up the coveted Best Actress acolade at the recent Star Awards 2013, L’Oreal Paris has recently announced that the fresh-faced beauty will be joining the ranks of international superstars as one of the faces for their brand.
The self-confessed skincare fanatic needs to be constantly camera-ready and Rui En shares, “I am always tempted to try new skincare products. It becomes important that my skin is able to absorb the full benefits of all of these treatments. Youth Code helps me achieve that.”

In a nutshell, the L’Oreal Paris Youth Code Boosting Essence is a pre-serum step that should be taken after you’ve washed your face at the end of the day.

Using patented Pro-Genâ„¢ Technology to promote cellular renewal, applying the Boosting Essence before you put on any sort of moisturiser will help improve your skin’s ability to absorb the product(s) better.

On how Boosting Essence has made a difference to her skincare routine, Rui En says, “I use a sheet mask every night when I’m filming, and realized that when I apply Youth Code under it, it makes the treatment much more effective. I see improved glow and moisture [sic] immediately after. It is now a must-have in my skincare regime.”

Source: styleXstyle

Categorised in EN, Endorsement, L’Oréal Paris, styleXstyle.

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By Rachael Klyne

Singapore celebrity Rui En joins the ranks of Gong Li and Fan Bing Bing as the new face of L’Oreal Paris Youth Code

You’ve seen her as a police officer, a news anchor, and a spoilt brat, now look out for Rui En’s new role as the latest face of L’Oreal Paris Youth Code.

Joining the ranks of international stars like Gong Li, Li Bingbing and Fan Bingbing in fronting the campaign, the self-confessed skincare fanatic said: “I actually picked up the Youth Code Boosting Essence in the drugstore before this campaign was even conceptualised, tried it and liked the product. Then L’Oreal approached me for this campaign so I accepted; I think there’s some fate involved too.”

The recently-crowned Best Actress at the 2013 Star Awards went on to say, “I’m always tempted to try new skincare products, so it becomes important that my skin is able to absorb the full benefits of all these treatments. Youth Code helps me achieve that.”

Said to double the efficacy of daily skincare when used before your serum and moisturiser, the L’Oreal Paris Youth Code Boosting Essence also has gentle exfoliating properties to help prep skin to absorb active ingredients from your beauty products better.

So will you really achieve flawless and radiant complexion like Rui En’s with Youth Code? You’ll have to take the her word for it; she shares her beauty secret: “I use a sheet mask every night when I’m filming and realised that it makes the treatment much more effective when I apply Youth Code under it. ”

Source: Her World

Categorised in EN, Endorsement, Her World, L’Oréal Paris.

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