January 2019 to March 2019 – Top 10 Local Programmes on Channel 8 among People 4+
|1||Lunar New Year’s Eve Special 2019
|2||Remembering Aloysius (天使,谢谢你来过-缅怀冯伟衷)||Information|
|3||SPD Charity Show 2019||Variety|
|4||Hello From The Other Side (阴错阳差)||Drama|
|5||Heart To Heart (心点心)||Drama|
|6||Chingay 2019 (妆艺大游行2019)||Variety|
|7||Walk With Me (谢谢你出现在我的行程里)||Drama|
|8||Tuesday Report – Relive (星期二特写: 生命加油站)||Information|
|9||River Hongbao 2019 (新加坡派 – 春到河畔2019)||Variety|
|10||The Sheng Siong Show 24 (缤纷万千在昇菘)||Variety|
Source of Viewership Ranking: SG-TAM
• Viewership figures are based on first telecast only (i.e. repeated series/ episodes are excluded), across 3 key genres – (1) Information, (2) Variety and (3) Drama.
• Titles were ranked based on Average Daily Ratings according to each channel’s target demography.
• “Average Daily Ratings’ is the average number of viewers tuned in at any one point during the programme’s telecast across all episodes on a daily basis.
RBKD: Congratulations to “Hello From The Other Side (阴错阳差)” for being the top rated Ch8 drama in Y2019 Q1!
By Boon Chan
The range and quality of local media content last year were generally good, say the Programme Advisory Committees (PAC), which have issued their third annual report to the Infocomm Media Development Authority.
But the four committees – one for each of the official languages – also called for improvements in scripting and technical standards in Mediacorp Channel 5 and Suria dramas.
Well-made programmes singled out for mention include Channel 5 game show Don’t Forget To Remember, Channel U child labour documentary Lost Innocence, Suria drama Aduh… Bibikku! (Oh… My Maid!) and Vasantham current affairs series Ethiroli (Echo).
The PAC also paid attention to local broadcaster Mediacorp’s online content platform Toggle.
While there have been “vast improvements” made to the Toggle platform, including push notifications for episode updates, more needed to be done, including better streaming quality.
Source: Straits Times
RBKD: In IMDA’s report released on Thursday (Aug 24), it said the PACs (Programme Advisory Committees) noted greater diversity in drama themes, with some featuring subject matters that were topical, educational and even taboo. For example, The Strength Within by Vasantham covered mental health issues – a topic rarely explored in Tamil dramas, IMDA said.
It also noted that previous concerns on the “over-reliance on dark themes” such as vengeance and revenge in Tamil storylines have been addressed “with an injection of greater thematic diversity”.
Peace and Prosperity (Channel 8) was also highlighted for its inclusion of multi-racial characters which “resulted in a more balanced portrayal of Singapore society”, IMDA said.
The 4 incoming directors are:
• Mr Niam Chiang Meng, deputy chairman of the Maritime and Port Authority of Singapore and board member of IRAS. He was former chairman of MDA and former Permanent Secretary of MICA.
• Mr Robin Hu, CEO of South China Morning Post Group and ex-senior executive VP with SPH overseeing its Chinese Newspapers and Newspaper Services businesses.
• Mr Rajesh Sreenivasan, partner at Rajah & Tann Singapore LLP, current head and lead partner of the Technology Media and Telecommunications (TMT) practice across the 10 member firms.
• Mr Roy Quek, executive chairman of Thomson Medical Group.
The outgoing directors are:
• Mr Rajiv Wahi
• Mr Venky Krishnakumar
• Ms Elim Chew
• Mr Chan Yeng Kit (Recently appointed chairman of Infocomm Media Development Authority (IMDA))
The remaining directors are:
• Ernest Wong, Chairman
• Mr Scott Anthony, Managing Partner, Innosight
• Mr Ahmad Nizam, Director, Straits Law Practice and Advisor, Youth Court
• Ms Wong Su-Yen, CEO, Human Capital Leadership Institute; Chairman, Nera Telecommunications; Director, Yoma Strategic Holdings and Director, NTUC First Campus
• Mr Yap Chee Keong, Chairman, CityNet Infrastructure Management Pte Ltd (trustee manager of NetLink Trust); Director, Tiger Airways; Director, Citibank Singapore and Director, Straits Trading Company
• Mr Shaun Seow, CEO, Mediacorp
RBKD: This was originally published on 02/06/2015.
By Noreen Ismail
The Media Development Authority of Singapore (MDA) is looking to create a single unified audience measurement currency for TV. This includes the audiences garnered for TV across desktop, smartphone and tablets to access TV.
It has appointed GfK for three years, with a two-year renewal option to run the project. This followed an open tender for a research firm to do this. Singapore will get an integrated measurement system that will include the complete audience for traditional television, as well as those using computers, smartphones and tablets to access TV and video content, said the MDA. First reports are expected to be out by 2016.
The government body said that while TV ratings systems in Singapore had focused mainly on FTA channels, it was seeking to create a unified system for a more robust analysis of TV audience measurements.
GfK will set up a system for the integrated analysis of the complete audience for TV in Singapore called the Singapore Television Audience Measurement (SG-TAM). This will include traditional linear television, as well as time-delayed television and TV video streaming on computers and mobile devices.
The service will be based on a single-source panel of more than 1,000 households. The service provided to the MDA will form a single source of currency for the media industry.
Broadcasters, producers and advertisers will now have access to audience consumption data across a full range of media platforms – free-to-air TV, pay-TV channels, over-the-top streaming platforms, online and mobile channels.
Additionally, it will enable programme content to be optimised and advertising campaigns to be strategically planned, supported by GfK’s analytical software.
A MDA spokesperson explained that one of the aims of SG-TAM was to make data accessible to key stakeholders such as broadcasters, platform and content owners, advertisers and content producers, who can use the data for their business decisions.
Data distribution will be managed and licensed to different users based on the different tiers of data and type of data required. Broadcasters will be able to access the data on a subscription basis.
Source: Marketing Interactive
Greater diversity, better quality, improved programme formats and audience engagement among positives highlighted by the committees in latest report.
IMDA’s Programme Advisory Committees (PAC) have issued a report consolidating their observations and feedback on content standards and the quality of broadcast content in Singapore’s four official languages, particularly local Public Service Broadcast (PSB) productions. The committees comprise members of the public across various age groups, ethnicities, occupations, areas of interest and specialisation.
This report contains PAC observations for the period of August 2014 to March 2016.
Snapshot of Key Observations/ Feedback
1. Greater diversity and improvements in production quality in dramas, infotainment programmes
The PAC observed that there were improvements in storytelling standards, cinematography and editing techniques for the dramas produced during the period in review. In addition, the committees observed that there was a wider range of themes and genres in the dramas they reviewed, including themes such as active aging and, courtroom issues and genres such as psychological thrillers, which were not attempted as much previously. Long-form dramas such as 118 (Channel 8) and Tanglin (Channel 5) were also a welcome addition as they provided platforms to present topical issues in a light-hearted manner.
While feedback on dramas produced during the period in review was largely positive, the PACs felt that some producers could imbue more depth and balance into their stories.
2. PSB programmes with more innovative programming formats and better audience engagement
The period in review saw MDA supporting more than 20 programmes from MediaCorp and StarHub under its PSB Contestable Funds Scheme (PCFS). The PACs commended these programmes for their originality and for injecting diversity into the PSB landscape. Some PCFS-supported programmes were also developed into transmedia content like comic books and these efforts paved the way for better audience engagement.
3. In-programme advertising should be clearly distinguishable, prevalence of health supplement advertisements on minority radio stations an area of concern
The PAC also reviewed public feedback relating to broadcast programmes that were brought to MDA’s attention. For example, some members of the public had highlighted that some advertising segments on Channel 5 and 8 were inserted just before a programme’s end credits. These segments featured the programme’s characters promoting products on the same sets as if they were part of the programme. While the PACs did not have objections to the use of a programme’s artistes or sets for advertorials, they felt that such advertising segments should be clearly distinguishable from the rest of the programme.
Categorised in Advisory Committee for Chinese Programmes (ACCESS), Channel 8 News, channelnewsasia.com, EN, Infocomm Media Development Authority, Programme Advisory Committee, The Straits Times, Toggle SG.