RBKD: This was originally published on 02/06/2015.

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By Noreen Ismail

The Media Development Authority of Singapore (MDA) is looking to create a single unified audience measurement currency for TV. This includes the audiences garnered for TV across desktop, smartphone and tablets to access TV.

It has appointed GfK for three years, with a two-year renewal option to run the project. This followed an open tender for a research firm to do this. Singapore will get an integrated measurement system that will include the complete audience for traditional television, as well as those using computers, smartphones and tablets to access TV and video content, said the MDA. First reports are expected to be out by 2016.

The government body said that while TV ratings systems in Singapore had focused mainly on FTA channels, it was seeking to create a unified system for a more robust analysis of TV audience measurements.

GfK will set up a system for the integrated analysis of the complete audience for TV in Singapore called the Singapore Television Audience Measurement (SG-TAM). This will include traditional linear television, as well as time-delayed television and TV video streaming on computers and mobile devices.

The service will be based on a single-source panel of more than 1,000 households. The service provided to the MDA will form a single source of currency for the media industry.

Broadcasters, producers and advertisers will now have access to audience consumption data across a full range of media platforms – free-to-air TV, pay-TV channels, over-the-top streaming platforms, online and mobile channels.

Additionally, it will enable programme content to be optimised and advertising campaigns to be strategically planned, supported by GfK’s analytical software.

A MDA spokesperson explained that one of the aims of SG-TAM was to make data accessible to key stakeholders such as broadcasters, platform and content owners, advertisers and content producers, who can use the data for their business decisions.

Data distribution will be managed and licensed to different users based on the different tiers of data and type of data required. Broadcasters will be able to access the data on a subscription basis.

Source: Marketing Interactive

Categorised in EN, Infocomm Media Development Authority, Marketing Interactive, Ratings 节目收视率.

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By Rui En

Fav anything and everything: The All Blacks

All Blacks idols: Ma’a Nonu first and foremost, followed by Dan Carter the Legend

Must have been something in the NZ air and water that converted me to a rabid rugby fan. I really do mean rabid.

Updated on 21 October 2016 by Rui En:

I do have to add Sonny Bill Williams because goddamn is he hot. I’d get a sleeve like that anyday.

Good player too. But not legendary, yet. Doesn’t help that he blew his achilles tendon at Rio.

Ma’a and Dan are purely legendary players. No looks involved. But Dan’s helluva handsome.

But please for the love of god………….love rugby for the incredible sport it is………….not because I love it.

Categorised in Bridge, EN, Facebook, Favourite of your Favourite (Her), Social Media.

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综合报导

新加坡聚集国际人潮，新颖的科技与城市观光发展爆炸！尤其娱乐业培育的明星个个都活跃演艺圈至今，像是林俊杰、蔡健雅、孙燕姿、范文芳等，影视歌三栖的天王天后吸引广大铁粉追随。来自新加坡的媒体集团新传媒，这次跨海征兵，募集台湾热血编剧、浑身戏魂的演员，由专业团队训练指导，让怀抱星梦的民众有表现舞台。

向往演艺圈的年轻人，少部份曾被不肖经纪公司压榨，或者遇上真心想骗的骗子！电视上的金马影后、最具影响力制作人、最佳编剧的荣耀标签，都和自己没有关系。新传媒分析，一般公司签约新人演员，普遍没有底薪保障，接case才有薪水，如果星运不顺，不仅演出机会渺茫也容易受限，能熬出头成为天王、天后除了需要自身努力和后天运气之外，强稳的后盾也是关键。不过，国立新加坡电视台「新传媒」提供了优渥的底薪保障，对刚踏入演艺圈发展才艺的新人，是很重要的强心针。

新传媒6年前来台选秀，当时挖掘庞蕾馨培养为全职艺人，经过几年挑战以及数位平台的曝光下，他快速受到各界注目，已经是新加坡著名的主持人兼演员，同时也是广告红人。对于这次新传媒再次跨海选拔，她受访时表示，「新加坡是很安全、干净的地方，演艺圈也一样，大家都很重感情也很提携新人，提供很多不同的表演领域给我发挥。 」

新传媒旗下的「星艺经纪」多用英文、华语、马来语和淡米尔语沟通交流，这次的跨海征才，对于想拓展国际视野，以及累积国际工作经验的青年，可说是千载难逢的机会，也让大众多一个可以尝试发挥的管道。

Source: ETtoday

Categorised in CH, MediaCorp, The Celebrity Agency.

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By Tammi Tan

THE MARKED ONES: TV and movie scars that are almost as famous as the characters that bear them. https://t.co/V0ltwmxrcu pic.twitter.com/hc40gBAG6Y

— Toggle (@ToggleSG) October 18, 2016

Source: Toggle

Categorised in EN, The Dream Makers 2 志在四方 2, Toggle SG.

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By Chew Hui Min

SINGAPORE – My Paper and The New Paper (TNP) will merge to form a revamped TNP that will be distributed free from December, Singapore Press Holdings (SPH) announced on Monday (Oct 17).

The new TNP, which will combine the strengths of both products, will be available at existing distribution points including MRT stations. It will continue to be available online.

The new TNP will be launched on Dec 1, and available for free from Monday to Saturday at existing distribution points, including MRT stations, SPH said yesterday. The paper will also be available online.

Source: Straits Times 1 | 2

Categorised in EN, MyPaper, SPH, The New Paper, The Straits Times.

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1. Star Network Page 18

文: 张妤婕

A photo posted by Official Fan Club of Rui En (@rbkd) on Oct 9, 2016 at 3:19am PDT

Categorised in Aden, Avery, CH, I-Weekly, Rui En.

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By Toh Zi Yi

A photo posted by Official Fan Club of Rui En (@rbkd) on Oct 9, 2016 at 3:19am PDT

Source: Toggle

Categorised in Avery, EN, Rui En, Toggle SG.

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张思嘉 报道

A photo posted by Official Fan Club of Rui En (@rbkd) on Oct 9, 2016 at 3:19am PDT

Source: Toggle

Categorised in Avery, CH, Rui En, Toggle SG.

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Categorised in Just For Sharing, Video.

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