Background

1. The Media Development Authority conducts the annual Media Consumer Experience Study and Zero-to-Fourteen Consumer Experience Study to keep its finger on the pulse of local consumers’ media consumption habits and preferences, and to assess their satisfaction with the media services and content standards. With the growth in online content services, MDA also launched its inaugural Over-The-Top Video Consumer Study this year to measure viewing habits and usage of such platforms.

Key findings from Media Consumer Experience Study

2. The fourth edition of the Media Consumer Experience Study (MCES) was conducted between October and December 2015 with a sample size of 2,000 Singapore Citizens and Permanent Residents aged 15 to 65. The summarised key findings were:

a. Consumers were generally satisfied with local media services and content classification standards

– Satisfaction with media services scored 76.6% in 2015, up from 75.7% in 2014. In particular, respondents recorded an improvement in satisfaction with the quality and variety of media content, and customer service standards.
– There was also an improvement in satisfaction levels with content standards, rising to 74.1% in 2015 from 72.4% a year earlier.

b. Media consumption habits remained consistent over the last few years

– Watching Mediacorp channels remained as the top media activity in terms of time spent at 17.4 hours per week. This was followed closely by viewing media via websites and apps at 17.3 hours per week.
– Respondents generally relied on traditional media to discover TV shows, and digital media for online content.
– Most respondents (99.1%) who watch Mediacorp TV watched the platform ​at least monthly.
– The subscription rate of Pay TV services recorded a marginal decline to 68.2% in 2015, from 69.3% in 2014.

Key findings from Over-The-Top (OTT)1 Video Consumer Study

4. MDA’s OTT Video Study is aimed at providing insights into OTT video usage patterns, viewing preferences and habits among consumers. A total of 2,585 Singaporeans and Permanent Residents aged 65 and below were interviewed between October and November 2015.

a. More than half of those polled accessed online content

– More than half of consumers (54%) have watched online videos. This number was the highest among millennials (aged 15 to 34) at 89%.
– The most used online video services were YouTube (96%) and social networks such as Facebook and Instagram (59%).
Younger OTT viewers spent a greater proportion of their viewing time on online videos compared to traditional TV (Children – 65%, Millennials – 61%, Adults aged 35 to 54 – 48%, Adults aged 55 to 65 – 43% of their total viewing time​).

b. Viewing preferences & habits

– The top genres of online videos were Drama (40%), Movies (25%), Sports (10%), and Entertainment & Variety (8%) for adults; and Animation & Cartoons (59%) for children.
– Online videos were most frequently consumed on mobile phones for adults (41%), while the most frequently used device varied for children according to their age. For example, children below 6 years old preferred watching videos on the tablet while those between 11 and 14 years old preferred the smartphone and the computer.
– Multitasking on a second screen was a more common behaviour in millennial OTT viewers (60%), and OTT viewers aged 11 to 14 (58%).
– Only 11% of adult OTT viewers were paying for online videos. Majority of those paying (67%), were doing so on top of their existing pay TV subscription and made no changes to their pay TV subscription. ost used online video services were YouTube (96%) and social networks such as Facebook and Instagram (59%).

1 Over-The-Top refers to the delivery of content to local consumers via the Internet onto Internet-enabled devices such as smartphones, tablets, and connected TVs.

Source: MDA, Channelnewsasia, Straits Times

Categorised in channelnewsasia.com, EN, Facebook, Infocomm Media Development Authority, Instagram, Social Media, The Straits Times.

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Categorised in EN, Facebook, Huffington Post Blog, Just For Sharing, Social Media.

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故事人 许丽雯

关于结局，很多人问为何如此？

德刚为何死得如此轻易？关于这个，想说的其实是：这世上或许真的有报应。我们总以为能逍遥法外，但一个小小意外，或许就横死。人生也许从来没有侥幸，不要以为做了坏事，不会有报应。

为何希文的结局如此凄惨？关于希文，想说的是“执念”。因为太执着，放不下，所以痛苦再次轮回。你有试过手掌紧握成拳吗？用力握住，指甲刺入手掌心，很痛很痛…。唯有放手，痛才能释放。

关于珍好和大先，和希文是相反的。到最后，他们终于想通，把过去放开，把握现在，努力经营此时此刻，才能改变未来。所以，放心。他们终将获得幸福。

关于原本叫《重来》的《十年…你还好？》，想说的其实很简单。我们常常会说“早知道，早知道”。可是，即使我们真的“早知道”了，就真的能改变过去吗？不一定，因为人心是最无法掌握的。我们或许能管住自己，但能管住他人吗？“过去”已经过去，缅怀沉溺遗憾，并不能改变什么。唯有珍惜当下，把“如今”活好，才能改变未来；而过去权当警惕，让自己不再犯同样的错。

以上。

谢谢看《十年……你还好吗？》的每一个你。愿你，在观看的过程中，有那么一点领悟，也就功德圆满了。

A photo posted by Official Fan Club of Rui En (@rbkd) on Jun 28, 2016 at 6:38pm PDT

Source: Weibo

Categorised in CH, If Only I Could... 十年...你还好吗？, Instagram, Social Media, Weibo.

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By Tammi Tan

RBKD: Toggle claims that they are squealing in delight as Rui En not only came up with Andie’s daughter’s name Avery, but also became the little girl’s godmother.

Source: Toggle

Categorised in Avery, EN, Facebook, Instabuzz, Instagram, Rui En, Social Media, Toggle SG.

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Avie,

when your Dad asked me to be your god mum, I felt like I won 10 Best Actress awards. Never in my life did I think anyone would consider me suitable to be god mum. Thank you, Andie, for doing this given I’ve decided not to have any. It’s an honour. Avie, I hope you like the bracelet, the first of many gifts to come ( given my cats have more toys than I have shoes). I wish you love and peace. You are beautiful.

Love,
Godma En

RBKD: Congrats to Rui En on becoming Godmother to Baby Avery!

Categorised in Avery, CH, EN, Facebook, Instagram, RBKD, Rui En, Social Media, Twitter.

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洪铭铧 报道

明星艺人的言行举止，在社交媒体上受到关注。他们利用微博、面簿、推特、Instagram等社交媒体提升知名度，创造影响力。他们抱持什么心态经营社交媒体？与各地粉丝互动的界限如何划分？在网络上公开私生活的利弊在哪里？在社交媒体上最具影响力的本地艺人有哪一些？

明星在社交媒体开账号，马上会涌入成千上万的关注者（followers），明星们在上面的一言一语，都会随时被阅览、议论、转发，迅速成为热门话题。所以明星的社交媒体关注者数量的多寡，也可被解读为其影响力的大小，尤其是对40岁以下的族群而言，因为他们是最活跃的社交媒体使用者。有些商家也会根据粉丝量指定代言人。

圈内人: 粉丝量无法准确衡量明星艺人影响力

当红艺人不亲自参与社交媒体的，大概只有瑞恩和蔡琦慧*了。两人都有影迷替她们操作社交媒体，瑞恩的影迷会“RBKD”尤其成功，但凡有瑞恩的信息、访谈、评论，无论来自当事人、经纪公司、电视台、媒体或其他地方，影迷会都会迅速且积极转发，无形中扩大了瑞恩的影响力。

圈内人怎么看？娱乐观察者探星号说单看粉丝量不能准确测量艺人的影响力，还要看粉丝有多活跃以及他们会留什么评论，怎么跟艺人互动，有没有转发帖子等等。

跨足电视制作的UFM100.3资深DJ黄文鸿也认为看数据不全然准确。还要看“真正的粉丝”有没有转发、评论的频率等才能做准。

“我们在制作电影时，有中国资方会告诉我谁的微博粉丝多要找他/她来演，可是最后我们还是考虑实力。粉丝量高不代表票房就会高，所以我们只会参考。再加上里面有些是“水军”（灌水），所以更不能完全相信，人气这东西是很虚伪的，今天人气高，但没有作品，很快就被人遗忘。”

*注意：前阵子蔡琦慧的粉丝团有通知RBKD，告知其实蔡琦慧与粉丝共同经营Instagram账号，蔡琦慧发布的讯息都会注上她的名字。

Source: Zaobao

Categorised in CH, RBKD, Rui En, Social Media, Zaobao.

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最新的秋冬装潮流？李南星和瑞恩再拍《警徽天职4》时，由于片长过于冷，两人竟把毛巾当成沙龙围在身上取暖，让网友笑翻。(Instagram)

Source: Wanbao

Categorised in C.L.I.F. 4 警徽天职 4, CH, Instagram, Social Media.

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If Only I Could… 十年…你还好吗? is now airing on Channel 8 at 9pm from Mondays to Fridays

Categorised in CH, Channel 8, Facebook, If Only I Could... 十年...你还好吗？, Social Media, Video.

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OMG it's out! So pretty! #RuiEn's latest endorsement – #lorealparissg UV Mist, now in stores! Support by buying! 😍😍😍 pic.twitter.com/vR4rsGMSOw

— RBKD 瑞不可当 (@RBKD) May 19, 2016

Categorised in CH, EN, Endorsement, Facebook, L’Oréal Paris, Social Media.

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