By Joshua Lee

In case you’ve been sleeping in on this Saturday morning and missed the news, Joseph Schooling became the first Singaporean to take home a gold medal at the 2016 Rio Olympics!

Singaporeans from across the island were quick to offer their congratulations:

From Prime Minister Lee Hsien Loong who thanked Schooling and the rest of Team Singapore for their efforts.

Deputy Prime Minister Tharman Shanmugaratnam also penned a moving piece, which thanked Schooling’s parents and Schooling’s first coach as well.

Even our airport joined in the fun.

Ice Queen Rui En broke character to offer her support as well.

To Schooling, thank you for giving us the best SG51 present ever!

Source: Mothership

Categorised in EN, Facebook, Mothership, Singapore, Social Media.

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Midweek throwback to some of our favourite shows of Rui En

What’s your top 3 favourites?

回顾一些我们都爱看的瑞恩剧，你最喜欢的又是哪三部呢?

Commment here: FB.com/RuiEn

Categorised in All Time Favourite Artiste Award, CH, EN, 超级红星奖, Facebook, Social Media, Star Awards, Star Awards 2016, Toggle SG.

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Categorised in CH, EN, Endorsement, Facebook, L’Oréal Paris, Ruivin, Social Media, Video.

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Categorised in EN, Facebook, Just For Sharing, Social Media.

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Background

1. The Media Development Authority conducts the annual Media Consumer Experience Study and Zero-to-Fourteen Consumer Experience Study to keep its finger on the pulse of local consumers’ media consumption habits and preferences, and to assess their satisfaction with the media services and content standards. With the growth in online content services, MDA also launched its inaugural Over-The-Top Video Consumer Study this year to measure viewing habits and usage of such platforms.

Key findings from Media Consumer Experience Study

2. The fourth edition of the Media Consumer Experience Study (MCES) was conducted between October and December 2015 with a sample size of 2,000 Singapore Citizens and Permanent Residents aged 15 to 65. The summarised key findings were:

a. Consumers were generally satisfied with local media services and content classification standards

– Satisfaction with media services scored 76.6% in 2015, up from 75.7% in 2014. In particular, respondents recorded an improvement in satisfaction with the quality and variety of media content, and customer service standards.
– There was also an improvement in satisfaction levels with content standards, rising to 74.1% in 2015 from 72.4% a year earlier.

b. Media consumption habits remained consistent over the last few years

– Watching Mediacorp channels remained as the top media activity in terms of time spent at 17.4 hours per week. This was followed closely by viewing media via websites and apps at 17.3 hours per week.
– Respondents generally relied on traditional media to discover TV shows, and digital media for online content.
– Most respondents (99.1%) who watch Mediacorp TV watched the platform ​at least monthly.
– The subscription rate of Pay TV services recorded a marginal decline to 68.2% in 2015, from 69.3% in 2014.

Key findings from Over-The-Top (OTT)1 Video Consumer Study

4. MDA’s OTT Video Study is aimed at providing insights into OTT video usage patterns, viewing preferences and habits among consumers. A total of 2,585 Singaporeans and Permanent Residents aged 65 and below were interviewed between October and November 2015.

a. More than half of those polled accessed online content

– More than half of consumers (54%) have watched online videos. This number was the highest among millennials (aged 15 to 34) at 89%.
– The most used online video services were YouTube (96%) and social networks such as Facebook and Instagram (59%).
Younger OTT viewers spent a greater proportion of their viewing time on online videos compared to traditional TV (Children – 65%, Millennials – 61%, Adults aged 35 to 54 – 48%, Adults aged 55 to 65 – 43% of their total viewing time​).

b. Viewing preferences & habits

– The top genres of online videos were Drama (40%), Movies (25%), Sports (10%), and Entertainment & Variety (8%) for adults; and Animation & Cartoons (59%) for children.
– Online videos were most frequently consumed on mobile phones for adults (41%), while the most frequently used device varied for children according to their age. For example, children below 6 years old preferred watching videos on the tablet while those between 11 and 14 years old preferred the smartphone and the computer.
– Multitasking on a second screen was a more common behaviour in millennial OTT viewers (60%), and OTT viewers aged 11 to 14 (58%).
– Only 11% of adult OTT viewers were paying for online videos. Majority of those paying (67%), were doing so on top of their existing pay TV subscription and made no changes to their pay TV subscription. ost used online video services were YouTube (96%) and social networks such as Facebook and Instagram (59%).

1 Over-The-Top refers to the delivery of content to local consumers via the Internet onto Internet-enabled devices such as smartphones, tablets, and connected TVs.

Source: MDA, Channelnewsasia, Straits Times

Categorised in channelnewsasia.com, EN, Facebook, Infocomm Media Development Authority, Instagram, Social Media, The Straits Times.

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Categorised in EN, Facebook, Huffington Post Blog, Just For Sharing, Social Media.

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By Tammi Tan

RBKD: Toggle claims that they are squealing in delight as Rui En not only came up with Andie’s daughter’s name Avery, but also became the little girl’s godmother.

Source: Toggle

Categorised in Avery, EN, Facebook, Instabuzz, Instagram, Rui En, Social Media, Toggle SG.

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Avie,

when your Dad asked me to be your god mum, I felt like I won 10 Best Actress awards. Never in my life did I think anyone would consider me suitable to be god mum. Thank you, Andie, for doing this given I’ve decided not to have any. It’s an honour. Avie, I hope you like the bracelet, the first of many gifts to come ( given my cats have more toys than I have shoes). I wish you love and peace. You are beautiful.

Love,
Godma En

RBKD: Congrats to Rui En on becoming Godmother to Baby Avery!

Categorised in Avery, CH, EN, Facebook, Instagram, RBKD, Rui En, Social Media, Twitter.

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If Only I Could… 十年…你还好吗? is now airing on Channel 8 at 9pm from Mondays to Fridays

Categorised in CH, Channel 8, Facebook, If Only I Could... 十年...你还好吗？, Social Media, Video.

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