By May Seah, 2 December 2013

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RBKD: Article includes the interviews with several industry veterans such as MediaCorp Deputy CEO Chang Long Jong, Playwright and former magazine editor Michael Chiang etc. on what makes local celebrities national icons.

Rui En was singled out for her L’Oreal endorsement as an example of the level of recognition and perception of the artiste through her association with a global brand. Also, the article mentioned Rui En among the list of artistes who have built their popularity overseas based on drama productions.

Overall, this is a recommended read for anyone who is curious about what makes these artistes, celebrities. Link to the article is provided as below.

Source: TODAY

Categorised in EN, Endorsement, L’Oréal Paris, TODAY.

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Cover story Pages 224-229

瑞恩七不成事

冷若冰霜，高不可攀，这是许多人给瑞恩贴上的标签。不过正确来说，瑞恩并不冷，而是慢热。俊强认为，只要找对话题，瑞恩其实可以很健谈，而且还很温柔。

一不：不介意黑暗

拍《女友》封面，已成为瑞恩一年一度的平面媒体重头戏。

有整整一年没有看到瑞恩示范新装，这一回她更“开放”。当摄影师Wee Khim叫穿上短裙的她坐在地上搔首弄姿，瑞恩也毫不埋怨，乐意在镜头面前耍酷。

“我其实很喜欢拍时尚杂志。记得小时候，妈妈总会买美国版的《Vogue》，我每一期都不错过，看到喜欢的服装彩页就撕下来收藏。一直到现在，我还有经常翻看时尚杂志的习惯。最近看了《W》，很喜欢一辑吸血鬼的时装照，很edgy。我其实很偏爱黑暗和gothic的style。可惜本地市场比较保守，希望有一天可以尝试。”

《女友》这一期的封面照，造型师Johnny也尽量让瑞恩跳出框框。不过要公主“黑头黑脸”示众，会否担心粉丝接受不来？瑞恩笑说：“他们看惯了我漂亮美丽的模样，是时候变一变花样了。”

二不：不遗余力行善

谈到粉丝，瑞恩拥有一个永志不渝的后援会“瑞不可当”。不管是网络投选还是电话投票，只要是和偶像有关的活动，他们一定全力以赴。“他们其实很可爱，但有时也很‘奇怪’！”因为粉丝看到她本尊，竟然热不起来。“每次参加粉丝聚会，他们看到我总是紧紧张张的，我知道他们内心很兴奋，却没有表现出来，最后搞到我要来暖场自己当主持人，哈哈！”

对粉丝们的努力，瑞恩心存感激。接下来她希望粉丝能将精力花在慈善，和她一起献爱心。“我知道他们都很尽心尽力在各个奖项支持我。不过我告诉他们，与其花钱打电话，不如做善事。”今年的新年佳节，瑞恩就和粉丝一起行善，为不幸人士送年货。“我最近在跟会长安排，看看可否定期为慈善机构做善事。”

偶像落力为善，相信瑞恩的粉丝也会效仿为社会尽一分力。

三不：不敢当主持

我对瑞恩说，前阵子放假，一口气把《志在四方》“褒”完。她立刻问我：“好看吗？我最近一直在问记者的意见。”

告诉她，我喜欢那个没有在电视上播出的结局。不是戚玉武扮演的Jason选择了欧萱饰演的赵非儿，而是Jason谁也不选，继续留在国外寻梦。“我觉得如果播放第二个结局，观众应该不会开心。毕竟他们喜欢圆满的结局。如果给我选，我也会和你一样。”瑞恩说。

《志在四方》好评如潮，缔造好口碑，给电视台台前幕后人员打了一支强心针。“现在的电视观众有太多选择了，所以越来越难做。收到好的评语是很令人感到鼓舞的。我们需要鼓励，尤其是工作人员。”

那几个月“疯疯癫癫”的日子是瑞恩最开心的一段时间。“每天都期待上班，到了片场心情就很开朗，感觉不是在工作。打从一知道要演方彤琳这个角色，我就一直很雀跃，所以演的时候就豁出去，很没形象地去玩去闹。你知道吗，我其实希望开拍续集，我很希望演回彤琳！”

在剧中彤琳从幕后导播变成综艺主持人。看瑞恩在戏中“主持”现场节目喜感还不错。她会否考虑跨界当主持人？瑞恩立刻哈哈大笑，头一直摇。“我这个人很奇怪的，拍戏时尽量去演，一定把角色演得真实。记得拍主持节目那几场戏，在镜头前我还想过，其实当主持还蛮okçš„……不过想归想，如果要以瑞恩的身份去主持节目，我想我会很尴尬。我私下是没有什么东西讲的，大家一定会觉得我很闷！”

几年前瑞恩有小小“跨界”录制旅游节目，不过她觉得“怪怪的”。所以要看她在台上叫观众玩游戏，我想不可能。

四不：对不上李铭顺

近作《骤变》里，瑞恩回归熟悉的专业人士领域，是一名讲话尖锐爱拐外弯角的律师。“背台词的压力很大，尤其是站在很多人面前讲一大段专业名词，很考功力。还好之前演过警察，讲过很多技术性对白，所以懂得怎么处理，反而是感情戏不容易揣摩。”

瑞恩和陈罗密欧第一次搭档演情侣，而且是感情稳定的恋人。她对这位新轧小生评价如何？“众多新人中，他的态度最好。刚开始时他难免紧张，我尽量让他放松，让他舒服。”

在电视圈这些年，瑞恩几乎与所有新传媒小生交过手，包括很久没合作的荧幕情人黄俊雄、戚玉武、李南星、郑斌辉、陈汉玮、陈泓宇……唯独李铭顺。瑞恩一直和他无缘。“入行这么多年，我从来没跟李铭顺演过戏。我一直在等待这个机会。”

瑞恩喜欢和成熟的男对手合作，一来他们经验丰富，和他们对戏不用太多沟通，一拍起来就很有默契。“和资深演员合作可以学到很多东西，有机会用不同角度看事情。”

五不：不主动争取机会

第一次访问瑞恩，刚好在十年前。2002年，她以“芮恩”之名进军台湾，成为周杰伦的师妹，并当上他的主打歌《暗号》MV的女主角。隔年在台湾推出《白色羽毛》专辑，那次和她首次通电话，竟然是用英语交谈。

“读书时我很讨厌华文，几乎没有及格过，我的华文老师都很讨厌我。现在他们看到我用华文演戏，应该会取笑我吧。”

回想台湾打拼那段苦日子，瑞恩充满感慨。“我常讲，为什么我变成一个喜欢做功课的艺人，就是因为当年到台湾发片前没做好准备，结果跳进大海，差一点淹死！我很佩服自己，一个不会讲华语的人，竟然敢敢跑去台湾发片。所以我告诉自己，一定要做功课，随时随地准备好自己。”

和一些艺人不同，瑞恩求学时从来没发过明星梦。当年当兼职模特，纯粹为了赚钱，没想到阴差阳错踏入演艺圈。“我的人是这样的，机会一来就会把握，可我不会伸手去争取。刚好机会来到，我就尝试咯。”

就像近年来，不少本地艺人出走到中国找机会，瑞恩却不为所动，安守狮城。“很多人都不知道，新加坡的娱乐圈环境比较单纯。在那边的娱乐圈，女生是需要付出代价的。如果要这样牺牲自己，我宁可不要这个机会。”像瑞恩这样“守身如玉”的女艺人，不知有几个？

六不：不否认欣赏王家卫

瑞恩不是没有进取心，只要是新鲜，没尝试过的工作，她都乐意挑战。不过她就是很被动。比如说拍电影，许多艺人趋之若鹜，瑞恩却坚持原则，没有好剧本和好角色就不拍。“不是我挑剔，我不会为了做而做。我倒是比较想花时间创作剧本，希望可以朝导演方向发展。”

这一点瑞恩和方彤琳的确有点相似。不知道王家卫是不是瑞恩的头号偶像？她笑得特别大声。“我是欣赏王家卫的，不过我没有像方彤琳那么痴狂！我是电影发烧友，看电影时会注意导演的取景和拍摄角度。我在诠释角色时也爱加盐添醋，把看电影的想法和灵感加入角色，使它更丰富。”王家卫近作《一代宗师》，瑞恩就买票捧场两次。“不愧是大师，对白写得很精彩，虽然很深奥。”

身为电影发烧友，瑞恩来者不拒，什么类型的电影都看。“我常常拉朋友去看一些莫名其妙的电影，之后他们就会骂我。跟我做朋友，就要忍受我的‘职业病’。”

让瑞恩着迷的除了王家卫，还有法国导演Jean-Pierre Jeunet和奥斯卡影后Marion Cotillard。“我是看了《Amélie》后爱上这个导演。之后的《A Very Long Engagement》镜头运用得太美了，是我心头之爱。Marion Cotillard则是我一路以来的偶像，她演什么像什么。法国电影制作认真，演员演技精湛。可惜本地戏院不常放映，我只有在搭飞机时才有机会看。”

原来瑞恩小时候就开始“崇洋”了。瑞恩当年学法文，是觉得法国话听起来在唱歌，很好听。“我自己跑去法国文化学会Alliance Francaise报名上课，开始觉得有趣，后来越念越难，最后就逃学放弃了，唉！”

七不：不鼓励整形

谈到法国，当地知名品牌L’Oreal就来敲门，要瑞恩代言护肤品。她第一个感觉是受宠若惊。“我小时候是男人婆，中学时期总是嫌自己不够美，为什么不能像校内其它美女那样有女人味？”

这种想法持续了很久，直到入行当上演员，瑞恩还是很自卑。“最近才相通，为什么要这样‘折磨’自己？为什么不能接纳自己？我又不是韩星，不是标致美女，我就是我。所以当厂商找我，我当然很开心啦！”

近年来韩流兴起，女生不满意自己的长相，纷纷去整形。这个趋向，瑞恩不赞同。“很多年轻女生觉得，要改变自己的样子才是完美的，我觉得是错误的。你可以‘做’到很美，但你未必感觉很美，为什么要改变自己的样子？”

谈到老化，瑞恩更是一笑置之。“我不怕老，反而期待自己慢慢变成熟。现在的我比以前更能接受自己，也能放下很多事情。我想是自己成熟了。”

顿了顿，她作出一个懊恼的表情。“我不懂为什么现在的社会那么抗拒老化。尤其是女生，‘老’简直像是一个粗话。我真的不明白，随着年纪变大，你整个人越来越成熟，这不好吗？”

32岁的瑞恩，已慢慢做好准备，优雅地老去。你，也会跟随她吗？

Source: Nuyou

Categorised in 女友, CH, L’Oréal Paris, RBKD, Rui ∑n vol. 01, Sudden 骤变, The Dream Makers 志在四方.

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1. Beauty Pages 48-49

By Simone Wu

Best Beauty Advice I Ever Got

Celebrities and beauty insiders share their most useful beauty tips.

“I have to thank my mother for teaching me about the dangers of UV when I was in secondary school. I’ve been protecting my skin since.” – Rui En, actress and L’Oreal Paris Youth Code ambassador

Categorised in EN, Endorsement, L’Oréal Paris, Simply Her.

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Source: The Straits Times

Source: MyPaper

Disclaimer: RBKD does not commission from posting this advertorial on our platforms.

Categorised in Endorsement, L’Oréal Paris, MyPaper, The Straits Times.

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1. Star Power Page 67

Our favourite celebs lend their names and faces to front beauty’s biggest campaigns.

Rui En for L’Oreal Paris Youth Code

Categorised in ELLE, EN, Endorsement, L’Oréal Paris.

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By Gladys Chung

It comes as a surprise when actress Rui En says some of her favourite bags are brand-less canvas totes, and that she used to be a tomboy who hated dresses.

After all, the 32-year-old was dressed in a flattering and slinky Grecian-style toga dress for this interview and photoshoot.

And who can forget the beautiful plum Christian Dior tulle gown she wore at the Star Awards show in April, where she won her second Best Actress award. She also won that night for Favourite Female Character and Top 10 Most Popular Artistes.

“It was an Academy Awards-ready gown, I chose it just three weeks before the event, and I looked forward to wearing it.”

“It was ‘princessy’ but the dark colour made it classic and ‘me’.”

She admits she could have handled the dress more elegantly that night. She had seemed exasperated at times when she had difficulty moving about in the gown.

“It was lightweight but there were so many layers of fabric and I was kind of wrestling with it,” she says.

“But I promise I will get better at this.”

This disarming honesty and lack of pretension, on top of her pretty girl-next-door looks and acting chops, have won Rui En fans, as well as the attention of marketers.

In May, she was named one of the faces of the L’Oreal Paris Youth Code skincare range. She joins a roll call of A-list international celebrities, such as Gong Li, Li Bingbing and Fan Bingbing, who also front the range of skincare.

The ambassadorship is apt as Rui En is a self-professed beauty junkie. She loves trying new skincare products and make-up and uses a different mask every night on her dry and intolerant skin.

To keep healthy and give her face that extra glow, she works out religiously with home videos. And every morning, she downs green detox drinks made from recipes she found on the Internet.

Rui En started her career in show business when she was 20. But the industry started to take serious notice of her only in 2011 when she won her first Best Actress trophy at the Star Awards that year for her role as a widow in the drama serial With You.

Rui En says the nomination in 2011 made her pay more attention to her clothes.

“It was the first time I had to dress up properly for an event and I had so many choices. I felt very lucky but confused too.”

“My sense of style was not set then, so it was just a whirlwind of trying on all sorts of outfits and just seeing what worked for my image.”

In the end, she picked a steel grey Hermes pantsuit, with a black belt tied stylishly and provocatively around her neck.

These days, she knows instinctively what she likes: “Nothing revealing, but classic, simple, clean and accessorised with diamonds.”

7 things in her bag

1. Soul by Ludacris headphones

This was a Christmas present I received last year. Its sound quality is good and it blocks out noise. I love music, and listen to everything from country to K-pop. When I’m travelling, I’ll plug into this and be in my own world.

2. Museli bars

I eat these when I am shooting and have to be constantly on the go. They are quite sweet and taste good, and they keep me from bingeing on the unhealthy stuff.

3. L’Oreal Youth Code prodigious rejuvenating pre-essence

I apply this essence on my bare skin and it helps everything else that I use later, such as serums and moisturisers, to be more easily absorbed.

4. Insect Repellent

This is an insect repellent soldiers use; I bought it from the army market in Beach Road. It is a must whenever I’m filming outdoors. It does not smell but is so potent that it is not safe to be applied on the skin. I apply it on the hem of my clothing instead and the mosquitoes do not come near me.

5. Memoirs of a radical lawyer by Michael Mansfield

I’m currently reading this for research purposes as I play a lawyer in the upcoming Chinese legal drama Sudden. Whenever I take on a new role, I will read about the character’s occupation as it helps me with my acting.

6. Creative electronic chinese dictionary

A friend gave this to me as a birthday present two or three years ago. It tells me how to pronounce Chinese words I’m unfamiliar with and their meanings.

7. Scripts

I feel naked without my scripts. This is for Sudden, which I am currently working on and which airs in September on MediaCorp Channel 8. I prefer physical copies because I can make notes in the margin.

Her bag

A fan gave this to me. I own about 20 to 30 canvas tote bags. I carry them around when I am filming or not working. For designer bags, my favourite is the Balenciaga Motorcycle bag because it is very versatile.

Source: The Straits Times, Asiaone, Diva Asia, Lollipop

Categorised in asiaone.com, Diva Asia, EN, Endorsement, L’Oréal Paris, Lollipop, Star Awards, Star Awards 2011, Star Awards 2013, The Straits Times, Unriddle 2 最火搭档 2, With You 我在你左右.

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Lost Without Sunscreen

Award winning local actress Rui En always look cool and calm, but here she tells Lieu Wei Ning what makes her anxious.

As a busy actress, how do you keep your skin healthy?

I don’t get much sleep during heavy filming periods so besides drinking lots of water, I try to use a mask daily.

What are some skincare products you use every day?

I’m your typical vain girl when it comes to my skin. It’s important to me that my skin can absorb the full benefits of treatments and for that I use L’Oreal Paris Youth Code Boosting Essence.

What’s your skincare routine like?

Ten steps – remove eye makeup, cleanse, apply Youth Code Boosting Essence, tone, use a mask, apply Youth Code Boosting Essence again, tone, apply serum, moisturise, and apply an eye cream.

What’s your biggest concern?

I tan very easily so I try to avoid the sun as much as possible when i’m not working. I always wear sunscreen, and when I’m out, you’ll see me either with an umbrella or trying to hide from the sun.

What is the one product you never leave your house without?

Sunscreen, without a doubt. I’ve actually had panic attacks when I thought I forgot to apply it! I use two different sunscreens – one for the eye area, one for the face.

Do you ever do without makeup?

It’s important to let my skin breathe, so I don’t wear any makeup when I’m not working. When I’m out, I’ll just have layers of skincare on without any makeup and I’ll look like I have margarine on my face.

What do you do when your skin is in need of an SOS?

I don’t usually go for facials because my skin is ultra-sensitive, but I use masks and creams to boost my skin’s moisture level. To enhance the efficacy of the products, I use the Youth Code Boosting Essence under them.

What are your must-have beauty products?

Concealer! You just put it on and you won’t need any more makeup as long as your skin is okay. Also, fake eyelashes because my lashes are incredibly short.

Which female celebrity do you think has great skin?

Cate Blanchett has perfect porcelain skin. I’ve never seen anyone with better skin. I would give anything for her skin.

Source: Her World

Categorised in EN, Endorsement, Her World, L’Oréal Paris.

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张启怀报道
摄影： 陈佳怡 、张启怀
邓秀英拍摄／剪辑

瑞恩坦言曾经被导演大骂过，但她认为这是演员的必经过程之一。

新传媒8频道重头剧《志在四方》（简称《志》）日前举行记者会，括郑惠玉、陈汉玮、欧萱和陈泓宇等剧中主角齐出席。

《志》的故事围绕着电视台发生，加上两代阿哥阿姐在戏里大斗演技，难免让人猜想《志》是否影射真实？电视台私底下可有发生明争暗斗的事？

一直给人酷酷印象的瑞恩，在《志》中饰演个性爽朗活泼的综艺组导演，后来误打误撞成为力捧花旦，与欧萱争夺电视台阿姐的位置。另外，两人也同时爱上戚玉武，陷入复杂的三角恋之中。

瑞恩接受xinmsn专访时强调，部分剧情有夸大的嫌疑，现实生活根本不会发生类似欧萱在剧里被丢鸡蛋的事。

但当被问及是否有哪一场戏让她特别感同身受时，瑞恩坦言：“欧萱有一段戏，一直被导演和工作人员欺负，我确实有过这样子的经验。”

她透露，入行初期的她华语程度奇差，台词都是靠死背记起来的。她还记得她第一次演出电视剧《考试家族》的时候面对极大的压力。也因为是新人的关系，导演会先把主角的戏拍完，新人必须多等。

“那时候压力真的很大，加上有被导演骂…… 但是，我想感谢所有骂过我的导演，因为如果没有他们，我是没办法去推动自己来证明自己！”

瑞恩认为，这些苦日子都是当演员必须经过的，因为它们能够让一个演员成长。

她以过来人身份分享心得：“现在的新人可能入行不久就做上第一男、女主角，可能他们学不到一些应该学的。从小角色，从Calefare慢慢演上来，你会学到很多东西。只要你经历过这些东西，后面的就可以（较轻松地）通过了，就可以演得好、做得好。”

在《志》里饰演戏剧组掌舵的陈莉萍受访时表示，与瑞恩和欧萱同台演出，她看到了这两名后辈的努力与进步，是支持自己一直演下去的推动力。

“瑞恩这几年的表现、她本身的努力，我相信工作人员也看到，她的成功不是那么容易得来的。”

“做自己”4 年里第一次代言产品

目前正在赶拍新传媒法庭剧《骤变》的瑞恩透露，律师角色的台词常常是一大串一大串的，加上法律词汇艰涩难懂，而且还要她在法庭上“观众”与“法官”面前呈现，让她吃不消。

瑞恩笑说，相信拍完《骤变》后，她的华语程度会进步不少。

另外，一直秉持着做自己态度的瑞恩入行以来，除了不接演亲热戏之外，也甚少为广告代言。日前，她成为美容护肤品代言人，是4年来第一次代演产品，“只因为之前自己试用了这个产品，觉得它是有效的”。

阿哥阿姐陈汉玮和郑惠玉在记者会上炮轰一些新生代演员，态度不佳，不懂得尊重前辈。

现实生活中，瑞恩一步一脚印走到今天当家电视花旦的地位，有什么建议给这些新进演员？

她的答案还是酷酷的：“做自己，不要伪装。不要因为别人觉得你应该这么做而去做。因为到最后你是会后悔的，会觉得自己出卖了自己。”

The Dream Makers 志在四方 debuts 24 June 2013 9pm on Channel 8.

Source: Xinmsn

Categorised in CH, Endorsement, L’Oréal Paris, The Dream Makers 志在四方, xinmsn.

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Rui En – Girly, Really?

Think about Rui En, and tough, no-nonsense, even (dare we say it?) cold, comes to mind. But girly and vain?
Rui En is a Mediacorp darling (albeit an unconventional one), there’s no question about it. Dubbed the ‘Queen of ratings’, her shows have consistently been one of the most-watched dramas of the year. And of course, her power-packed performances didn’t go unnoticed as she won the highly-coveted best actress award in 2011 and most recently, in 2013. The cherry on top of her great year? L‘Oreal has chosen her to be the face of their latest L’Oreal Youth Code Essence, an essence with the ability to restore skin’s optimal capability, so that it can better absorb the effects of your skincare, boosting its efficacy. Rui En tells us all abut her girliness (yes, she does have a girly side), beauty secrets and her lifestyle.

Cosmo: Congrats on being the new face of L’Oreal Youth Code! Are you really excited about this?

Rui En: It’s been a long time since I’ve done a skincare endorsement and I’m actually really pleased about this. L’Oreal has always had this this tagline for ages “Because you’re worth it” and when I was a little girl, I would see all these gorgeous girls reciting this line and think about how nice it is to be able to say those words. It is like a dream come true. Plus, I felt that [L’oreal] was really sincere. We had a couple of meetings and they wanted to get to know me better, which felt nice.

Cosmo: “Because you’re worth it”, what meaning does it have for you?

Rui En: The main thing about saying this tagline is that the people who were chosen to say it were international stars – huge stars for me. To be able to join their ranks, it’s a huge privilege. For me personally, the tagline feels empowering.

Cosmo: So what do you like most about this product that you’re endorsing?

Rui En: I love its light texture, but most of all, I like that it is afforable. I think a lot of women are willing to spend thousands of dollars on skincare because there is this promise that it’ll work. But this works just as well [as an expensive product].

Cosmo: Can you share a beauty secret with us?

Rui En: I know that a lot of people think I’m very bochup*. But I’m actually a very girly person when it comes to skincare. I insist on putting on a mask when i get home, no matter what time it is.

Cosmo: Every single day?

Rui En: ya, everyday. Its probably not for everybody but I think it really helps to soothe my tired skin. Sometimes I’m out filming for days in a row, and my skin suffers, but this helps to refresh and calm it down.

Cosmo: Do you feel pressured to look good all the time because you are a celebrity?

Rui En: Actually, when I don’t work, I’m really don’t bother with makeup and I’m perpertually in t-shirt and shorts. There is no way I will let any makeup touch my face. This is also why I need to make sure that my skin looks great on its own. I mean, of course, when I’m working or going for Star Awards, it’s inevitable. It’s not that I don’t care about my appearance; I’m just way too lazy!

Cosmo: Do you do any sports to keep your skin glowing?

Rui En: I do loads of cardio. I do see a difference in my skin when I have time to work out. I try not to run because of the sun, so I gym and do indoor sports a lot. Everybody should exercise because I do see a radiant glow in my complexion when I do. Exercise is incredibly important to me.

Source: Cosmopolitan Singapore/a>

Categorised in Cosmopolitan Singapore, EN, Endorsement, L’Oréal Paris, Ratings 节目收视率, Star Awards, Star Awards 2011, Star Awards 2013.

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