By May Seah, 2 December 2013

.
RBKD: Article includes the interviews with several industry veterans such as MediaCorp Deputy CEO Chang Long Jong, Playwright and former magazine editor Michael Chiang etc. on what makes local celebrities national icons.

Rui En was singled out for her L’Oreal endorsement as an example of the level of recognition and perception of the artiste through her association with a global brand. Also, the article mentioned Rui En among the list of artistes who have built their popularity overseas based on drama productions.

Overall, this is a recommended read for anyone who is curious about what makes these artistes, celebrities. Link to the article is provided as below.

Source: TODAY

Categorised in EN, Endorsement, L’Oréal Paris, TODAY.

^ back to top

 

1. Beauty Pages 48-49

By Simone Wu

Best Beauty Advice I Ever Got

Celebrities and beauty insiders share their most useful beauty tips.

“I have to thank my mother for teaching me about the dangers of UV when I was in secondary school. I’ve been protecting my skin since.” – Rui En, actress and L’Oreal Paris Youth Code ambassador

Categorised in EN, Endorsement, L’Oréal Paris, Simply Her.

^ back to top

 

Source: The Straits Times

Source: MyPaper

Disclaimer: RBKD does not commission from posting this advertorial on our platforms.

Categorised in Endorsement, L’Oréal Paris, MyPaper, The Straits Times.

^ back to top

 

1. Star Power Page 67

Our favourite celebs lend their names and faces to front beauty’s biggest campaigns.

Rui En for L’Oreal Paris Youth Code

Categorised in ELLE, EN, Endorsement, L’Oréal Paris.

^ back to top

 

By Gladys Chung

It comes as a surprise when actress Rui En says some of her favourite bags are brand-less canvas totes, and that she used to be a tomboy who hated dresses.

After all, the 32-year-old was dressed in a flattering and slinky Grecian-style toga dress for this interview and photoshoot.

And who can forget the beautiful plum Christian Dior tulle gown she wore at the Star Awards show in April, where she won her second Best Actress award. She also won that night for Favourite Female Character and Top 10 Most Popular Artistes.

“It was an Academy Awards-ready gown, I chose it just three weeks before the event, and I looked forward to wearing it.”

“It was ‘princessy’ but the dark colour made it classic and ‘me’.”

She admits she could have handled the dress more elegantly that night. She had seemed exasperated at times when she had difficulty moving about in the gown.

“It was lightweight but there were so many layers of fabric and I was kind of wrestling with it,” she says.

“But I promise I will get better at this.”

This disarming honesty and lack of pretension, on top of her pretty girl-next-door looks and acting chops, have won Rui En fans, as well as the attention of marketers.

In May, she was named one of the faces of the L’Oreal Paris Youth Code skincare range. She joins a roll call of A-list international celebrities, such as Gong Li, Li Bingbing and Fan Bingbing, who also front the range of skincare.

The ambassadorship is apt as Rui En is a self-professed beauty junkie. She loves trying new skincare products and make-up and uses a different mask every night on her dry and intolerant skin.

To keep healthy and give her face that extra glow, she works out religiously with home videos. And every morning, she downs green detox drinks made from recipes she found on the Internet.

Rui En started her career in show business when she was 20. But the industry started to take serious notice of her only in 2011 when she won her first Best Actress trophy at the Star Awards that year for her role as a widow in the drama serial With You.

Rui En says the nomination in 2011 made her pay more attention to her clothes.

“It was the first time I had to dress up properly for an event and I had so many choices. I felt very lucky but confused too.”

“My sense of style was not set then, so it was just a whirlwind of trying on all sorts of outfits and just seeing what worked for my image.”

In the end, she picked a steel grey Hermes pantsuit, with a black belt tied stylishly and provocatively around her neck.

These days, she knows instinctively what she likes: “Nothing revealing, but classic, simple, clean and accessorised with diamonds.”

7 things in her bag

1. Soul by Ludacris headphones

This was a Christmas present I received last year. Its sound quality is good and it blocks out noise. I love music, and listen to everything from country to K-pop. When I’m travelling, I’ll plug into this and be in my own world.

2. Museli bars

I eat these when I am shooting and have to be constantly on the go. They are quite sweet and taste good, and they keep me from bingeing on the unhealthy stuff.

3. L’Oreal Youth Code prodigious rejuvenating pre-essence

I apply this essence on my bare skin and it helps everything else that I use later, such as serums and moisturisers, to be more easily absorbed.

4. Insect Repellent

This is an insect repellent soldiers use; I bought it from the army market in Beach Road. It is a must whenever I’m filming outdoors. It does not smell but is so potent that it is not safe to be applied on the skin. I apply it on the hem of my clothing instead and the mosquitoes do not come near me.

5. Memoirs of a radical lawyer by Michael Mansfield

I’m currently reading this for research purposes as I play a lawyer in the upcoming Chinese legal drama Sudden. Whenever I take on a new role, I will read about the character’s occupation as it helps me with my acting.

6. Creative electronic chinese dictionary

A friend gave this to me as a birthday present two or three years ago. It tells me how to pronounce Chinese words I’m unfamiliar with and their meanings.

7. Scripts

I feel naked without my scripts. This is for Sudden, which I am currently working on and which airs in September on MediaCorp Channel 8. I prefer physical copies because I can make notes in the margin.

Her bag

A fan gave this to me. I own about 20 to 30 canvas tote bags. I carry them around when I am filming or not working. For designer bags, my favourite is the Balenciaga Motorcycle bag because it is very versatile.

Source: The Straits Times, Asiaone, Diva Asia, Lollipop

Categorised in asiaone.com, Diva Asia, EN, Endorsement, L’Oréal Paris, Lollipop, Star Awards, Star Awards 2011, Star Awards 2013, The Straits Times, Unriddle 2 最火搭档 2, With You 我在你左右.

^ back to top

 

Lost Without Sunscreen

Award winning local actress Rui En always look cool and calm, but here she tells Lieu Wei Ning what makes her anxious.

As a busy actress, how do you keep your skin healthy?

I don’t get much sleep during heavy filming periods so besides drinking lots of water, I try to use a mask daily.

What are some skincare products you use every day?

I’m your typical vain girl when it comes to my skin. It’s important to me that my skin can absorb the full benefits of treatments and for that I use L’Oreal Paris Youth Code Boosting Essence.

What’s your skincare routine like?

Ten steps – remove eye makeup, cleanse, apply Youth Code Boosting Essence, tone, use a mask, apply Youth Code Boosting Essence again, tone, apply serum, moisturise, and apply an eye cream.

What’s your biggest concern?

I tan very easily so I try to avoid the sun as much as possible when i’m not working. I always wear sunscreen, and when I’m out, you’ll see me either with an umbrella or trying to hide from the sun.

What is the one product you never leave your house without?

Sunscreen, without a doubt. I’ve actually had panic attacks when I thought I forgot to apply it! I use two different sunscreens – one for the eye area, one for the face.

Do you ever do without makeup?

It’s important to let my skin breathe, so I don’t wear any makeup when I’m not working. When I’m out, I’ll just have layers of skincare on without any makeup and I’ll look like I have margarine on my face.

What do you do when your skin is in need of an SOS?

I don’t usually go for facials because my skin is ultra-sensitive, but I use masks and creams to boost my skin’s moisture level. To enhance the efficacy of the products, I use the Youth Code Boosting Essence under them.

What are your must-have beauty products?

Concealer! You just put it on and you won’t need any more makeup as long as your skin is okay. Also, fake eyelashes because my lashes are incredibly short.

Which female celebrity do you think has great skin?

Cate Blanchett has perfect porcelain skin. I’ve never seen anyone with better skin. I would give anything for her skin.

Source: Her World

Categorised in EN, Endorsement, Her World, L’Oréal Paris.

^ back to top

 

张启怀报道
摄影： 陈佳怡 、张启怀
邓秀英拍摄／剪辑

瑞恩坦言曾经被导演大骂过，但她认为这是演员的必经过程之一。

新传媒8频道重头剧《志在四方》（简称《志》）日前举行记者会，括郑惠玉、陈汉玮、欧萱和陈泓宇等剧中主角齐出席。

《志》的故事围绕着电视台发生，加上两代阿哥阿姐在戏里大斗演技，难免让人猜想《志》是否影射真实？电视台私底下可有发生明争暗斗的事？

一直给人酷酷印象的瑞恩，在《志》中饰演个性爽朗活泼的综艺组导演，后来误打误撞成为力捧花旦，与欧萱争夺电视台阿姐的位置。另外，两人也同时爱上戚玉武，陷入复杂的三角恋之中。

瑞恩接受xinmsn专访时强调，部分剧情有夸大的嫌疑，现实生活根本不会发生类似欧萱在剧里被丢鸡蛋的事。

但当被问及是否有哪一场戏让她特别感同身受时，瑞恩坦言：“欧萱有一段戏，一直被导演和工作人员欺负，我确实有过这样子的经验。”

她透露，入行初期的她华语程度奇差，台词都是靠死背记起来的。她还记得她第一次演出电视剧《考试家族》的时候面对极大的压力。也因为是新人的关系，导演会先把主角的戏拍完，新人必须多等。

“那时候压力真的很大，加上有被导演骂…… 但是，我想感谢所有骂过我的导演，因为如果没有他们，我是没办法去推动自己来证明自己！”

瑞恩认为，这些苦日子都是当演员必须经过的，因为它们能够让一个演员成长。

她以过来人身份分享心得：“现在的新人可能入行不久就做上第一男、女主角，可能他们学不到一些应该学的。从小角色，从Calefare慢慢演上来，你会学到很多东西。只要你经历过这些东西，后面的就可以（较轻松地）通过了，就可以演得好、做得好。”

在《志》里饰演戏剧组掌舵的陈莉萍受访时表示，与瑞恩和欧萱同台演出，她看到了这两名后辈的努力与进步，是支持自己一直演下去的推动力。

“瑞恩这几年的表现、她本身的努力，我相信工作人员也看到，她的成功不是那么容易得来的。”

“做自己”4 年里第一次代言产品

目前正在赶拍新传媒法庭剧《骤变》的瑞恩透露，律师角色的台词常常是一大串一大串的，加上法律词汇艰涩难懂，而且还要她在法庭上“观众”与“法官”面前呈现，让她吃不消。

瑞恩笑说，相信拍完《骤变》后，她的华语程度会进步不少。

另外，一直秉持着做自己态度的瑞恩入行以来，除了不接演亲热戏之外，也甚少为广告代言。日前，她成为美容护肤品代言人，是4年来第一次代演产品，“只因为之前自己试用了这个产品，觉得它是有效的”。

阿哥阿姐陈汉玮和郑惠玉在记者会上炮轰一些新生代演员，态度不佳，不懂得尊重前辈。

现实生活中，瑞恩一步一脚印走到今天当家电视花旦的地位，有什么建议给这些新进演员？

她的答案还是酷酷的：“做自己，不要伪装。不要因为别人觉得你应该这么做而去做。因为到最后你是会后悔的，会觉得自己出卖了自己。”

The Dream Makers 志在四方 debuts 24 June 2013 9pm on Channel 8.

Source: Xinmsn

Categorised in CH, Endorsement, L’Oréal Paris, The Dream Makers 志在四方, xinmsn.

^ back to top

 

Rui En – Girly, Really?

Think about Rui En, and tough, no-nonsense, even (dare we say it?) cold, comes to mind. But girly and vain?
Rui En is a Mediacorp darling (albeit an unconventional one), there’s no question about it. Dubbed the ‘Queen of ratings’, her shows have consistently been one of the most-watched dramas of the year. And of course, her power-packed performances didn’t go unnoticed as she won the highly-coveted best actress award in 2011 and most recently, in 2013. The cherry on top of her great year? L‘Oreal has chosen her to be the face of their latest L’Oreal Youth Code Essence, an essence with the ability to restore skin’s optimal capability, so that it can better absorb the effects of your skincare, boosting its efficacy. Rui En tells us all abut her girliness (yes, she does have a girly side), beauty secrets and her lifestyle.

Cosmo: Congrats on being the new face of L’Oreal Youth Code! Are you really excited about this?

Rui En: It’s been a long time since I’ve done a skincare endorsement and I’m actually really pleased about this. L’Oreal has always had this this tagline for ages “Because you’re worth it” and when I was a little girl, I would see all these gorgeous girls reciting this line and think about how nice it is to be able to say those words. It is like a dream come true. Plus, I felt that [L’oreal] was really sincere. We had a couple of meetings and they wanted to get to know me better, which felt nice.

Cosmo: “Because you’re worth it”, what meaning does it have for you?

Rui En: The main thing about saying this tagline is that the people who were chosen to say it were international stars – huge stars for me. To be able to join their ranks, it’s a huge privilege. For me personally, the tagline feels empowering.

Cosmo: So what do you like most about this product that you’re endorsing?

Rui En: I love its light texture, but most of all, I like that it is afforable. I think a lot of women are willing to spend thousands of dollars on skincare because there is this promise that it’ll work. But this works just as well [as an expensive product].

Cosmo: Can you share a beauty secret with us?

Rui En: I know that a lot of people think I’m very bochup*. But I’m actually a very girly person when it comes to skincare. I insist on putting on a mask when i get home, no matter what time it is.

Cosmo: Every single day?

Rui En: ya, everyday. Its probably not for everybody but I think it really helps to soothe my tired skin. Sometimes I’m out filming for days in a row, and my skin suffers, but this helps to refresh and calm it down.

Cosmo: Do you feel pressured to look good all the time because you are a celebrity?

Rui En: Actually, when I don’t work, I’m really don’t bother with makeup and I’m perpertually in t-shirt and shorts. There is no way I will let any makeup touch my face. This is also why I need to make sure that my skin looks great on its own. I mean, of course, when I’m working or going for Star Awards, it’s inevitable. It’s not that I don’t care about my appearance; I’m just way too lazy!

Cosmo: Do you do any sports to keep your skin glowing?

Rui En: I do loads of cardio. I do see a difference in my skin when I have time to work out. I try not to run because of the sun, so I gym and do indoor sports a lot. Everybody should exercise because I do see a radiant glow in my complexion when I do. Exercise is incredibly important to me.

Source: Cosmopolitan Singapore/a>

Categorised in Cosmopolitan Singapore, EN, Endorsement, L’Oréal Paris, Ratings 节目收视率, Star Awards, Star Awards 2011, Star Awards 2013.

^ back to top

 

日期: 10/06/2013 | 新闻来源: 联合晚报

瑞恩代言法国化妆品牌L’Oreal，和巩俐、李冰冰和范冰冰等国际女性一同成为Youth Code Boosting Essence护肤品代言人。

不少女性都会投诉，护肤品在用了一段时间就会“失效”。但品牌发现，问题并不出在产品而是皮肤本身。

原来，老化肌肤的修复基因变缓，影响皮肤吸收力。而Youth Code据说就能让肌肤恢复原本的修复和吸收能力。

一旦皮肤吸收力变强，不论是使用美白、抗老或保湿产品都可以取得更好效果。

瑞恩分享护肤秘诀，她拍戏时，每天都敷面膜。如果使用Youth Code再敷面膜，面膜功效更显著，皮肤即刻变得有光泽，湿度更佳。

Source: Wanbao

Categorised in CH, Endorsement, L’Oréal Paris, Wanbao.

^ back to top

 

Newer entries - Older entries