Categorised in CH, EN, Endorsement, Facebook, L’Oréal Paris, Ruivin, Social Media, Video.

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L’Oréal Singapore has launched an interactive out-of-home campaign with Mediacorp featuring local celebrity Rui En for its spray-on sun cream brand.

Press Release

Singapore, 06 June 2016 – L’Oréal Paris Singapore launched an interactive 6-sheet outdoor panel with Mediacorp OOH Media at the bus shelter in front of Midpoint Orchard for commuters to virtually “Have Fun in the Sun with Rui En”.

As part of the relaunch of their L’Oréal Paris UV Mist, first spray-on sunscreen for face, a 6-sheet panel invites the public to meet L’Oréal Paris brand ambassador, Rui En, on the interactive digital screen.

Upon detection of people standing around the interactive panel using motion sensors, Rui En appears, promoting the features of the UV Mist to the public, before inviting the public to mimic the action of applying the UV Mist by waving along with her. At the end of a successful interaction, they can snap a photo of the barcode presented on screen to enjoy a S$9 discount off the UV Mist at Guardian, Watsons and Sasa stores islandwide.

The interactive display attracted fans of Rui En, as well as youths, PMEBs and tourists who work or shop around the area, being strategically placed in the heart of Orchard shopping district, and opposite the Somerset MRT station.

In addition, L’Oréal Paris Singapore is holding a creative photo contest involving the panel on their Facebook and Instagram pages, where the public can stand to win a limited edition UV Mist engraved with Rui En’s signature.

Heng Xue-Li, Senior Product Manager of L’Oréal Paris Singapore said, “We are excited to partner OOH Media to bring L’Oréal Paris onto the streets to educate people on the importance of sun protection, and create numerous personal engagement opportunities for the public to interact with our brand.”

Henry Goh, Head of OOH Media said, “By combining our technology in an outdoor setting with Mediacorp’s star power, we enabled the campaign to not only have an effective call to action through extending the product’s point-of-sale promotions, but also amplifying it and generating a talking point amongst the public and fans.”

This creative campaign will run till 15 June 2016.

Source: Mumbrella Asia

Categorised in Carat Media Singapore, EN, Endorsement, L’Oréal Paris, Mumbrella Asia.

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Categorised in EN, Endorsement, L’Oréal Paris, Video.

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Categorised in EN, Endorsement, L’Oréal Paris, Video.

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OMG it's out! So pretty! #RuiEn's latest endorsement – #lorealparissg UV Mist, now in stores! Support by buying! 😍😍😍 pic.twitter.com/vR4rsGMSOw

— RBKD 瑞不可当 (@RBKD) May 19, 2016

Categorised in CH, EN, Endorsement, Facebook, L’Oréal Paris, Social Media.

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By Joanna Goh

RBKD: Rui En & Elvin Ng, otherwise affectionately known to fans as Ruivin, will be filming a TVC for L’Oréal Paris as Rui En is the brand ambassador and the company enjoys Ruivin’s chemistry too.

The duo would be starring in CLIF4 but have close to zero scene together as they work in different divisions.

A photo posted by Official Fan Club of Rui En (@rbkd) on Mar 17, 2016 at 7:46pm PDT

Source: Toggle

Categorised in C.L.I.F. 4 警徽天职 4, EN, Endorsement, If Only I Could... 十年...你还好吗？, L’Oréal Paris, Ruivin, Toggle SG.

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Where should we even start??

Rui En is making us fans go too crazy this week with her many versatile yet stunning looks!

First up, poster shoot for “The Dream Makers 2”! Goddess she is!

Sure, clothes make the man but when it comes to Rui En, everything works!

From gowns that make her look stunning to homely pyjamas in which she still looks so gorgeous in.

See picture as proof!

And that’s not all. In line with The Dream Makers 2’s “Glamorous” theme, see Tongln in a lovely dress that’s made perfect with her warm smile.

We can’t help but draw similarities to the Dior gown Rui En wore at Star Awards 2013.

And talking about versatility, which #colorriche look of Rui En do you like?

A photo posted by Official Fan Club of Rui En (@rbkd) on Jun 29, 2015 at 5:26am PDT

Last but not least, it’s July! That means Rui En will be back on TV with “The Journey: Our Homeland”! Three cheers to that!

First up, an exclusive pic taken when RBKD visited Rui En at Penang!

A photo posted by Official Fan Club of Rui En (@rbkd) on Jul 1, 2015 at 5:19am PDT

And we have quite a number of related videos to share. Click through the playlist for more :)

Tweet

If you have enjoyed this “What We Are Loving This Week” series by RBKD, you may wish to bookmark this link or add RBKD-online.com as your favourites!

The Journey: Our Homeland debuts 16 July 2015, 9pm on Channel 8.

The Dream Makers 2 志在四方 2 debuts 03 December 2015, 9pm on Channel 8.

Categorised in Endorsement, L’Oréal Paris, RBKD, RBKD What We Are Loving This Week, The Dream Makers 2 志在四方 2, The Journey: Our Homeland.

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By Simone Wu

Rui En on beauty

The actress believes it’s important not to be overly obsessed with your looks, and shares her tips for looking and feeling good.

Her Skincare routine

“After cleansing and prepping, I use L’Oreal Paris Youth Code Boosting Essence, to help maximise my skin’s absorption of the skincare that comes after. It’s followed by antioxidant-filled creams for day, and retinol at night. I have a whole range of serums, and I use the ones my skin needs that day.”

A few wrinkles are nothing

“Age is a compound of our life experiences and it’s a beautiful thing. We are not going to be 20 forever – it’s okay to have a few wrinkles to show for it. I believe though, that we can take care of ourselves so that we age gracefully, beautifully and most importantly, in a healthy way.”

She stocks up on…

“Cleansing oil and eye makeup remover. I go through these like water.”

Beauty is About…

“Being comfortable with yourself, making the most of what you have and letting your confidence shine through.”

Her secret skin tip

“When I’m filming, I use a sheet mask every night. I realise that when I apply the Youth Code Boosting Essence under the mask, it’s much more effective. I see an improved glow and hydration immediately after. I also run – there is nothing like a cardio workout to get your skin glowing.”

She may not look it but…

“I am a serious skincare junkie! I really enjoy buying and trying new products. I also follow a strict regime where I do the complete drill: cleanse, tone, prep, treat, moisturise and apply sunscreen diligently.”

She loves perfume

“I have over 200 bottles. I just adore the way a smell can bring back a memory or a sensation – although there are certain perfumes that are almost too painful for me to wear. The sense of smell is highly underrated. Chanel No.19 has a special place in my heart, always.”

“Having a positive attitude helps you look beautiful. But you also can’t be lazy about your skincare regime and hope to get away with it.”

“I don’t wear makeup when I’m not working.” – Rui En who is the face of L’Oreal Paris Youth Code Boosting Essence

Source: Simply Her, Her World

Categorised in EN, Endorsement, Her World, L’Oréal Paris, Simply Her.

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Meet your MATCH

The search for the perfect beauty companion stops here. Rui En has found her one true match – L’Oreal Paris True Match Liquid Foundation

Brings out your best

Always flatters you

Cares for you every day

Categorised in Cleo, EN, Endorsement, L’Oréal Paris.

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