Reports: Tan Kee Yun

A massive hit in East Asia, but not so much on our shores?

If initial numbers are an indicator, Chinese palace drama Scarlet Heart, which has garnered buzz for reviving the career of former pop idol Nick Wu and making stars out of unknowns such as Cecilia Liu Shishi, isn’t really local audiences’ cup of tea.

Figures from international market research firm Taylor Nelson Sofres show that the first nine episodes of the show attracted an average of just 349,000 viewers.

That figure is substantially lower than what the two MediaCorp series, Code of Honour and Kampong Ties – that preceded Scarlet Heart in the same timeslot – attracted in their respective first nine episodes.

Kampong Ties attracted an average of 566,000 viewers and Code of Honour snagged 469,000 viewers.

Source: The New Paper

Categorised in Code of Honour 正义武馆, EN, Ratings 节目收视率, The New Paper.