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29 September 2016 | 11:51 am

By Jessica Lim

6. Help shoppers hone their style

Shoppers these days want to make a statement.

“Retailers should help us do that,” says Ms Neo Lirong, 29.

The bachelorette, who styles Mediacorp artists such as Chen Liping and Rui En, hopes retailers here can help her hone her style.

Source: Straits Times

Categorised in EN, The Straits Times.

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26 September 2016 | 10:45 pm

Greater diversity, better quality, improved programme formats and audience engagement among positives highlighted by the committees in latest report.


IMDA’s Programme Advisory Committees (PAC) have issued a report consolidating their observations and feedback on content standards and the quality of broadcast content in Singapore’s four official languages, particularly local Public Service Broadcast (PSB) productions. The committees comprise members of the public across various age groups, ethnicities, occupations, areas of interest and specialisation.

This report contains PAC observations for the period of August 2014 to March 2016.

Snapshot of Key Observations/ Feedback

1. Greater diversity and improvements in production quality in dramas, infotainment programmes


The PAC observed that there were improvements in storytelling standards, cinematography and editing techniques for the dramas produced during the period in review. In addition, the committees observed that there was a wider range of themes and genres in the dramas they reviewed, including themes such as active aging and, courtroom issues and genres such as psychological thrillers, which were not attempted as much previously. Long-form dramas such as 118 (Channel 8) and Tanglin (Channel 5) were also a welcome addition as they provided platforms to present topical issues in a light-hearted manner.

While feedback on dramas produced during the period in review was largely positive, the PACs felt that some producers could imbue more depth and balance into their stories.

2. PSB programmes with more innovative programming formats and better audience engagement

The period in review saw MDA supporting more than 20 programmes from MediaCorp and StarHub under its PSB Contestable Funds Scheme (PCFS). The PACs commended these programmes for their originality and for injecting diversity into the PSB landscape. Some PCFS-supported programmes were also developed into transmedia content like comic books and these efforts paved the way for better audience engagement.

3. In-programme advertising should be clearly distinguishable, prevalence of health supplement advertisements on minority radio stations an area of concern

The PAC also reviewed public feedback relating to broadcast programmes that were brought to MDA’s attention. For example, some members of the public had highlighted that some advertising segments on Channel 5 and 8 were inserted just before a programme’s end credits. These segments featured the programme’s characters promoting products on the same sets as if they were part of the programme. While the PACs did not have objections to the use of a programme’s artistes or sets for advertorials, they felt that such advertising segments should be clearly distinguishable from the rest of the programme.

Source: MDA, Straits Times 1 | 2,, Channel 8 News

Categorised in Advisory Committee for Chinese Programmes (ACCESS), Channel 8 News,, EN, Infocomm Media Development Authority, Programme Advisory Committee, The Straits Times, Toggle SG.

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21 September 2016 | 02:07 pm

By Boon Chan

They have good-looking stars who can act, novel storylines and no sequels, which ensures compelling plots

Each time you think the Hallyu wave is about to peak, a new South Korean television series comes along and crests to another high.

In 2013, romance drama The Heirs, starring Lee Min Ho and Park Shin Hye, took South Korea and beyond by storm. Then sci-fi romance My Love From The Star, with Gianna Jun and Kim Soo Hyun, surged to new heights of popularity in 2014. Earlier this year, military romance Descendants Of The Sun blazed a different path and turned Song Joong Ki into a megawatt star.

What these three shows have in common are beautiful actors and actresses, but that is only half of the reason K-dramas are flourishing.

The fact that they all star different actors points to the depth of talent in the industry. There is a seemingly inexhaustible supply of actors and actresses who not only look gorgeous but can act as well.

This becomes even clearer when you go beyond the blockbusters – a star is seemingly born every few months on the small screen.

Nostalgia drama Reply 1997 (2012) was a cable show that came in under the radar, but grew to make a big splash as word of mouth spread. Singer Seo In Guk had a star turn as the high school hotshot with a sensitive side and Jung Eun Ji from girl group Apink had an auspicious acting debut as a feisty superfan of male idol popsters Sechs Kies.

The drama Incomplete Life (2014) heralded the arrival of Yim Si Wan as a new acting talent as he played the part of workplace greenhorn Jang Geu Rae to perfection. He picked up several accolades, including a Baeksang Arts Award for Best New Actor.

Interestingly, individuals who get lost within the confines of a boyband or girl group shine in the spotlight when they make the leap to television. Apart from Apink’s Jung and ZE:A’s Yim, there is also Lee Hyeri from Girl’s Day, who made a great impression in Reply 1988 (2015) as the bubbly high-schooler Sung Deok Sun. The ratings for the show’s final episode are the highest in Korean cable TV history.

The depth of talent in the acting pool extends to the creative pool.

A second reason for the thriving K-drama scene is the industry’s ability to come up with new concepts and to put a fresh spin on familiar ones.

The recently concluded W, written by Song Jae Jung and starring actor-model Lee Jong Suk and actress Han Hyo Joo, played mind games with its characters and viewers as the story unfolded across two parallel worlds – our world and the world of a hit webtoon, a comics title that is published online.

With a fresh and exciting premise, it kept viewers guessing throughout what was going to happen next.

You could say that it was an update of the concept Norwegian pop band A-ha used for their seminal music video for Take On Me in 1984, in which a woman enters the world of a comic strip she is reading.

Similarly, the crime thriller Signal (2016) borrowed a key idea from the American sci-fi thriller flick Frequency (2000) – two characters communicate with each other across time, using walkie-talkies in the former and a radio in the latter. To this it added an elaborate labyrinth of unsolved cases and personal connections. The result was gripping.

The ongoing period romance Love In The Moonlight is more than just a replay of the old chestnut of gender-bending – see Hong Kong rom-com He’s A Woman, She’s A Man (1994) or even the previous hit Korean series Coffee Prince (2007).

It’s a gender-pretzel as Kim Yoo Jung plays not just a girl in man’s clothing, but one who has to pretend to be a eunuch.

Moonlight is based on the Korean Web novel of the same name (in Korean) and it is proving to be popular enough that there are reports asking whether it could reach or even eclipse the ratings for Descendants Of The Sun.

Another reason shows from South Korea are thriving seems to boil down to a general tenet: no sequels.

Signal’s scriptwriter Kim Eun Hee has hinted at the possibility of a follow-up given the tantalisingly open-ended finale. But it would be an exception that proves the rule as none of the other titles mentioned above have yet had sequels.

Season 2 for Descendants Of The Sun is reportedly in the works, but it has also been said that stars Song Joong Ki and Song Hye Kyo will not be returning and neither will director Lee Eung Bok and writer Kim Eun Sook. For fans of the show, that would be like getting a beautifully packaged gift, only to find that it does not contain what they want inside.

While the titling of Reply 1997, Reply 1994 (2013) and Reply 1988 suggests a continuity, they are best thought of as sibling series – recognisably part of the same family, but each with its own traits and quirks.

They share the same attention to period detail as well as a similar set-up – who will the female lead end up with among a large group of potential suitors. Yet each show is about different characters and stands alone on its own.

Keeping things contained to a single season forces a show to be compelling and complete in that timeframe.

And if a show fails to pique viewers’ interest, not to worry, the next one could well be the one to sweep you off your feet.

Source: Straits Times

Categorised in EN, The Straits Times.

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06 September 2016 | 05:59 pm

Television Page D15

C.L.I.F. 4 (PG)

Channel 8, 9pm

Get ready for movie adrenaline-packed action as the police force cracks down on crime. Stars Rui En and Ya Hui.

C.L.I.F. 4 警徽天职 4 is now airing on Channel 8 at 9pm from Mondays to Fridays.

Categorised in C.L.I.F. 4 警徽天职 4, EN, The Straits Times.

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14 July 2016 | 07:17 pm


1. The Media Development Authority conducts the annual Media Consumer Experience Study and Zero-to-Fourteen Consumer Experience Study to keep its finger on the pulse of local consumers’ media consumption habits and preferences, and to assess their satisfaction with the media services and content standards. With the growth in online content services, MDA also launched its inaugural Over-The-Top Video Consumer Study this year to measure viewing habits and usage of such platforms.

Key findings from Media Consumer Experience Study

2. The fourth edition of the Media Consumer Experience Study (MCES) was conducted between October and December 2015 with a sample size of 2,000 Singapore Citizens and Permanent Residents aged 15 to 65. The summarised key findings were:

a. Consumers were generally satisfied with local media services and content classification standards

– Satisfaction with media services scored 76.6% in 2015, up from 75.7% in 2014. In particular, respondents recorded an improvement in satisfaction with the quality and variety of media content, and customer service standards.
– There was also an improvement in satisfaction levels with content standards, rising to 74.1% in 2015 from 72.4% a year earlier.

b. Media consumption habits remained consistent over the last few years

– Watching Mediacorp channels remained as the top media activity in terms of time spent at 17.4 hours per week. This was followed closely by viewing media via websites and apps at 17.3 hours per week.
– Respondents generally relied on traditional media to discover TV shows, and digital media for online content.
– Most respondents (99.1%) who watch Mediacorp TV watched the platform ​at least monthly.
– The subscription rate of Pay TV services recorded a marginal decline to 68.2% in 2015, from 69.3% in 2014.

Key findings from Over-The-Top (OTT)1 Video Consumer Study

4. MDA’s OTT Video Study is aimed at providing insights into OTT video usage patterns, viewing preferences and habits among consumers. A total of 2,585 Singaporeans and Permanent Residents aged 65 and below were interviewed between October and November 2015.

a. More than half of those polled accessed online content

– More than half of consumers (54%) have watched online videos. This number was the highest among millennials (aged 15 to 34) at 89%.
– The most used online video services were YouTube (96%) and social networks such as Facebook and Instagram (59%).
Younger OTT viewers spent a greater proportion of their viewing time on online videos compared to traditional TV (Children – 65%, Millennials – 61%, Adults aged 35 to 54 – 48%, Adults aged 55 to 65 – 43% of their total viewing time​).

b. Viewing preferences & habits

– The top genres of online videos were Drama (40%), Movies (25%), Sports (10%), and Entertainment & Variety (8%) for adults; and Animation & Cartoons (59%) for children.
– Online videos were most frequently consumed on mobile phones for adults (41%), while the most frequently used device varied for children according to their age. For example, children below 6 years old preferred watching videos on the tablet while those between 11 and 14 years old preferred the smartphone and the computer.
– Multitasking on a second screen was a more common behaviour in millennial OTT viewers (60%), and OTT viewers aged 11 to 14 (58%).
– Only 11% of adult OTT viewers were paying for online videos. Majority of those paying (67%), were doing so on top of their existing pay TV subscription and made no changes to their pay TV subscription. ost used online video services were YouTube (96%) and social networks such as Facebook and Instagram (59%).

1 Over-The-Top refers to the delivery of content to local consumers via the Internet onto Internet-enabled devices such as smartphones, tablets, and connected TVs.

Source: MDA, Channelnewsasia, Straits Times

Categorised in, EN, Facebook, Infocomm Media Development Authority, Instagram, Social Media, The Straits Times.

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18 May 2016 | 10:11 am

By Gwendolyn Ng

The repentant stance that actress Rui En adopted at the recent Star Awards, where she apologised for an incident in which she drove and knocked over a parked motorcycle, continued at a press conference on Tuesday (May 17) for a new Channel 8 drama.

The fantasy melodrama is aptly titled If Only I Could…, and its protagonists are given a second chance to go back in time to change their lives for the better.

Rui En, 35, says: “Who doesn’t want second chances? Who doesn’t want to go back in time, amend mistakes and do the right thing? Such sentiments is especially heartfelt for me now.”

The actress was flamed last month for her behaviour in the traffic incident where she asked the motorbike owner, “Do you know who I am?”, a phrase that she later clarified as telling him that she would not run away without taking responsibility for what she had done.

Asked how she would have handled the situation differently if she were given a second chance, she says she does not know.

“Honestly, I’m in a dilemma. Be it mistakes or success, be it peak or hell, whatever we go through makes us who we are today,” she says.

“Initially I thought if I could go back in time, I would definitely do so – not just to half a year ago, but to the time I was a baby. I wanted to start anew. Then I realised that going through suffering may change a person for the better.”

Through this tough period, she has learnt two lessons: to be grateful and to learn how to forgive herself.

“I’ve never expected the unconditional concern, love and help given to me by my family, friends and colleagues. It has taught me not to take the people by my side for granted. I want to give back the love that they’ve showered on me during this period.”

A self-professed perfectionist, she says that she has been heaping blame on herself since the incident and she vomited at the Star Awards last month because stress triggered her existing gastric ailment.

“I’ve realise that I need to adjust (my mindset). I need to learn how to forgive myself and not put too much blame on myself. It has been tough,” she says.

Another problem she is facing – her inability to shed the extra weight gained for her dowdy character Zhen Hao in If Only I Could….

“I’m not young anymore. After I hit 30 years old, my metabolism rate has dropped. Now I don’t lose weight as fast as before,” says Rui En, who had gained about 7kg and does now know how much of that extra weight she has lost because she is afraid of weighing herself.

“I’ve always felt that stepping on the weighing scale is very demoralising when you find out you don’t lose as much as you expected to. I find it counter-productive.”

She is fighting back against talk about her chubbier face, though.

“Women go through a lot. We get criticised for ageing or putting on weight. Why is our society putting so much emphasis on physical appearance? This shouldn’t be the case.”

If Only I Could… premieres on Channel 8 on May 31 at 9pm. It airs on weekdays at 9pm.

RBKD: Click the link for the full article.

This article will also be available on The Straits Times’ Print Edition tomorrow.

Source: Straits Times, CLEO, Lollipop, Her World Singapore

If Only I Could… 十年…你还好吗? Debuts 31 May 2016, Weekdays 9pm on Channel 8

Categorised in Cleo, EN, Her World, If Only I Could... 十年...你还好吗?, Lollipop, Social Media, The Straits Times, Twitter, Video.

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17 May 2016 | 01:57 pm

NOTE: Exclusive 10-minute preview of “If Only I Could… 十年…你还好吗?” would be available for viewing slightly after 10pm today :)

If Only I Could… 十年。。。你还好吗? Debuts 31 May 2016, Weekdays 9pm on Channel 8

Sneaked a wefie at the press conference for #IfOnlyICould8 #十年你还好吗 and 2 crazies photo bombed us! Tag me in our promo videos and pictures please!

A photo posted by Andie Chen 陈邦鋆 (@andiechen) on

#ifonlyicould8 How gorgeous can Rui En get? 😍

A photo posted by Mediacorp Channel 8 (@ch8sg) on

#ifonlyicould8 大家记得收看 《十年你还好吗》从5月31号起每逢周一至五晚上9点!请多多支持 😄💪🏻

A photo posted by Mediacorp Channel 8 (@ch8sg) on

A photo posted by Official Fan Club of Rui En (@rbkd) on

A photo posted by zbNOW, Entertainment (@zbnow.entertain) on

Rui En speaking to local media for the first time after her recent accident, something which she says has brought her a lot of stress and pressure. #channel8 #singapore

A photo posted by 8 DAYS (@8daysmagazine) on

A photo posted by Hype Records (@hyperecordssg) on

#十年你还好吗 是关于穿越时空的题材, #瑞恩 说谁不希望能够回到过去去改正一些错误呢, 尤其像她现在的情况。(#洪铭铧 #报道 ) @andiechen @elvinngchoonsiong @hyperecordssg @ch8sg

A photo posted by zbNOW, Entertainment (@zbnow.entertain) on

A photo posted by Mediacorp Channel 8 (@ch8sg) on

A photo posted by Toggle (@toggle_sg) on

Andie and Rui En play a couple for the first time in the new drama If Only I Could. Andie says he has a lot of chemistry with Rui En and they click really well both on and off set. #channel8 #singapore

A photo posted by 8 DAYS (@8daysmagazine) on

A photo posted by zbNOW, Entertainment (@zbnow.entertain) on

A photo posted by 8 DAYS (@8daysmagazine) on

A photo posted by 8 DAYS (@8daysmagazine) on

The press conference for #IfOnlyICould8 is happening now and #RuiEn is getting emotional watching her scenes

A photo posted by TODAY T (@tdy_t) on

Are you ready for 《十年…你还好吗?》press conference?? @rbkd #ruien @ch8sg #ch8sg #hyperecords #hyperecordssg

A photo posted by Hype Records (@hyperecordssg) on

A photo posted by Official Fan Club of Rui En (@rbkd) on

Andie and Rui En play a couple for the first time in the new drama If Only I Could. Andie says he has a lot of chemistry with Rui En and they click really well both on and off set. #channel8 #singapore

A photo posted by 8 DAYS (@8daysmagazine) on

A photo posted by zbNOW, Entertainment (@zbnow.entertain) on

A photo posted by The Celebrity Agency (@the_celebrityagency) on

A photo posted by The Celebrity Agency (@the_celebrityagency) on

A photo posted by Toggle (@toggle_sg) on

A photo posted by The Celebrity Agency (@the_celebrityagency) on

A photo posted by Official Fan Club of Rui En (@rbkd) on

#RuiEn @andiechen 👍🏻👍🏻 // Repost @ch8sg: #ifonlyicould8 #十年你还好吗 media conference will be held today from 2:30pm. Stay tuned for live coverage and updates from the event on Channel 8 Facebook Page!

A photo posted by Official Fan Club of Rui En (@rbkd) on

A photo posted by Mediacorp Channel 8 (@ch8sg) on


A video posted by Official Fan Club of Rui En (@rbkd) on

5月17日 【即时】新传媒新剧《十年,你还好吗?》剧中主演瑞恩、黄俊雄、蔡琦慧及陈邦鋆今天下午出席记者招待会。近期的话题人物瑞恩早前为这部戏特地增胖至少4到5公斤来饰演“安娣”角色,她透露现在还在减肥当中。


Posted by 8频道新闻新加坡 Channel 8 news on Tuesday, May 17, 2016

FB Live Videos:

If Only I Could – Media conference

Posted by Channel 8 on Monday, May 16, 2016

If Only I Could – media conference

Posted by Channel 8 on Monday, May 16, 2016

主角 #瑞恩、#黄俊雄、#陈邦鋆 以及 #蔡琦慧 一起亮相。

请继续锁定 #ToggleSG ,我们会陆续送上Live 片段!

#ifonlyicould #十年你还好吗

Posted by Toggle – 中文版 on Monday, May 16, 2016

主角 #瑞恩、#黄俊雄、#陈邦鋆 以及 #蔡琦慧 一起亮相。

请继续锁定 #ToggleSG ,我们会陆续送上Live 片段!

#ifonlyicould #十年你还好吗

Posted by Toggle – 中文版 on Monday, May 16, 2016

If Only I Could… 十年…你还好吗? Debuts 31 May 2016, Weekdays 9pm on Channel 8

Categorised in CH, Channel 8, EN, Facebook, Hype Records, If Only I Could... 十年...你还好吗?, Instagram, Social Media, The Celebrity Agency, The Straits Times, Toggle SG, Twitter, Zaobao.

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24 April 2016 | 08:26 am

By Gwendolyn Ng

Joining the fan clubs has its perks. Loyal fans get to interact with their idols in casual but intimate settings.

RBKD members have volunteered with Rui En. Ms Peh recalls how Rui En was willing to get her hands dirty to clean a one-room flat.

“The flat was filled with so many items that the family slept at the lift lobby. Rui En was just like any of us, kneeling to scrub the floor, climbing up to install the curtain rod and scrubbing window grilles.

“When cockroaches appeared, we screamed and ran away together.”

RBKD: Show your support & read the complete full-page fanclub feature by Straits Times by clicking the link below!

Source: The Straits Times

Categorised in EN, Star Awards, Star Awards 2016, The Straits Times.

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18 April 2016 | 09:46 am

By Gwendolyn Ng and Yip Wai Yee

It was a bittersweet moment for TV star Rui En at the Star Awards on Sunday night (Apr 17) as she addressed her recent controversy while collecting her All Time Favourite Artiste Award on stage.

The 35-year-old actress asked for forgiveness and wondered aloud if she is suited for the entertainment industry, given her straightforward personality.

Holding her award in her hand, she said slowly: “This is an important moment in my career but I also face a difficult obstacle. To be a good actress, I not only have to act well – but I also have to put on my best self to the public. Because I have a straightforward personality, I show all my emotions on my face, so sometimes that causes misunderstandings.

“I still wonder every day if I’m suited for the entertainment industry. Regarding the recent incident – it’s still under investigation, so before the full report is out, I hope you can all forgive me. I’m unable to answer the media at this point, but I hope to apologise for whatever inconveniences this has caused. I am very sorry.”

At the end of her speech, she moved away from the microphone and gave a deep bow.

The All Time Favourite Artiste Award is given to those stars who have collected a total of 10 trophies in the Top 10 Most Popular Artiste Award category over the years.

Source: The Straits Times

Categorised in All Time Favourite Artiste Award, EN, 超级红星奖, Star Awards, Star Awards 2016, The Straits Times.

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