More mainland Chinese audiences can now savour the uniquely Singaporean flavour of Mediacorp shows, thanks to an inaugural distribution deal with Hangzhou-based digital service provider Wasu Group that will see more than 1,000 hours of Mediacorp’s Chinese-language drama and lifestyle content being offered to over 100 million subscribers across 100 cities in 29 provinces in China.

The three-year content collaboration marks Mediacorp’s largest distribution to date of its catalogue in the domestic Chinese market, and will provide Wasu users in mainland China with at least 100 hours of fresh titles annually. This undertaking underscores Mediacorp’s sustained engagement of external players to ramp up the reach of its productions to new audiences beyond Singapore.

Effective immediately, paying Wasu subscribers can browse a blockbuster buffet of Chinese-language shows from a dedicated Mediacorp content section. The initial line-up includes a diverse selection of Mediacorp’s scripted series, from heartwarming heartland dramas like Mightiest Mother-in-law 《最强岳母》, My One in a Million《我的万里挑一》and Say Cheese《西瓜甜不甜》to memorable medical sagas like seasons two and three of You Can Be An Angel《你也可以是天使》, interspersed with innovative concept-driven titles like the time-travelling thrillers Blessings《祖先保佑》and If Only I Could 《十年。。。你还好吗？》.

Doreen Neo, Chief Content Officer, Mediacorp said: “This partnership provides an exciting new gateway to growth in the competitive Chinese marketplace. While Mediacorp content has been well received by Chinese audiences who are already familiar with Singapore storytelling and our homegrown talent, we hope this three-year bulk deal will encourage Wasu users to further explore the extensive array of riveting genres and refreshed content that we have on offer each year.”

Source: Mediacorp

Categorised in Content Distribution, EN, If Only I Could... 十年...你还好吗？, MediaCorp.

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文:  林家豪

RBKD: 据报道，新传媒近期与“HUAWEI Video”签署内容合作协议，将为中国以外的26个国家及地区的“HUAWEI Video” 用户提供超过1500个小时的电视剧和生活综艺节目。

自即日起，观众可在“HUAWEI Video” 免费观赏到所有节目的前5集，付费订户将可观赏全部内容。可观赏的剧集包括《阴错阳差》及《警徽天职》系列等。

Source: 8world 

Categorised in 8world, CH, Content Distribution, Huawei Video, MediaCorp.

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RBKD: In a press release, Mediacorp announced a content collaboration with HUAWEI Video, which will see more than 1,500 hours of drama series and lifestyle content being offered to HUAWEI Video App users across 26 territories outside Mainland China.

Paying subscribers will gain complimentary access for the first few episodes of all lifestyle shows, dramas and longform series. Shows include Hello From The Other Side《阴错阳差》and C.L.I.F. 《警徽天职》.

Source: Mediacorp

Categorised in Content Distribution, EN, Huawei Video, MediaCorp.

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By Kristin Brzoznowski

Mediacorp’s content distribution team has sold the digital rights for three dramas to the Chinese platform Youku.

Patisserie Fighting, The Dream Makers 2 and When Duty Calls have been picked up for China’s online video market. The dramas are slated to become available via Youku in the second quarter.

Suzie Wang, the VP of content distribution at Mediacorp, said, “Changing consumer behavior has altered viewing habits, and we have seen an increasing demand for good content by major OTT players around the world. We are glad to reach out to Chinese video streaming giants such as Youku, which enjoys a huge base of active subscribers.”

Source: World Screen

Categorised in Content Distribution, EN, MediaCorp, The Dream Makers 2 志在四方 2.

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