钟雁龄 报道

瑞恩一个代言 欧萱洽谈中

至于其他经纪公司艺人如欧萱和瑞恩，海峡唱片公司负责人就透露，瑞恩目前有一个化妆品代言，而欧萱的护肤品代言刚结束，目前还有几个代言在洽谈中。负责人说：“基于商业考量，我们不方便透露细节。我们对待艺人的产品代言一向是重质不重量。一直都有接到各种品牌的邀约。一定要艺人对产品有共鸣，也符合形象。两者契合，极为重要。”

Source: Shinmin

Categorised in CH, L’Oréal Paris, Shin Min.

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Categorised in CH, EN, Facebook, L’Oréal Paris, Rui En, Social Media, Video.

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OUT-OF-HOME MEDIA OF THE YEAR 2016 Page 32

#4 Mediacorp

Through opportunities such as L’Oréal Paris Singapore’s campaign, which involved its brand ambassador Rui En interacting with members of the public onscreen, Mediacorp OOH was able to showcase its personal touch when it came to engagement.

Moving forward, OOH Media aims to continue challenging the status quo of outdoor advertising through innovations and keeping on top of technological advancements.

Source: Marketing-Interactive via JCDecaux Singapore

Categorised in EN, JCDecaux Singapore, L’Oréal Paris, Marketing Interactive, MediaCorp, Mediacorp Advertising.

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RBKD: In the press release by Mediacorp Advertising, it was mentioned that the video received over 233,000 views and over 8,000 likes on the Facebook page of Rui En, L’Oréal Paris brand ambassador. The impressive results were also reflected on L’Oréal Paris Singapore social media platforms, attracting over 530,000 audience on its Facebook and over 142,000 YouTube views.

Source: Mediacorp Advertising

Categorised in EN, L’Oréal Paris, Mediacorp Advertising.

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Categorised in CH, EN, Endorsement, Facebook, L’Oréal Paris, Ruivin, Social Media, Video.

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L’Oréal Singapore has launched an interactive out-of-home campaign with Mediacorp featuring local celebrity Rui En for its spray-on sun cream brand.

Press Release

Singapore, 06 June 2016 – L’Oréal Paris Singapore launched an interactive 6-sheet outdoor panel with Mediacorp OOH Media at the bus shelter in front of Midpoint Orchard for commuters to virtually “Have Fun in the Sun with Rui En”.

As part of the relaunch of their L’Oréal Paris UV Mist, first spray-on sunscreen for face, a 6-sheet panel invites the public to meet L’Oréal Paris brand ambassador, Rui En, on the interactive digital screen.

Upon detection of people standing around the interactive panel using motion sensors, Rui En appears, promoting the features of the UV Mist to the public, before inviting the public to mimic the action of applying the UV Mist by waving along with her. At the end of a successful interaction, they can snap a photo of the barcode presented on screen to enjoy a S$9 discount off the UV Mist at Guardian, Watsons and Sasa stores islandwide.

The interactive display attracted fans of Rui En, as well as youths, PMEBs and tourists who work or shop around the area, being strategically placed in the heart of Orchard shopping district, and opposite the Somerset MRT station.

In addition, L’Oréal Paris Singapore is holding a creative photo contest involving the panel on their Facebook and Instagram pages, where the public can stand to win a limited edition UV Mist engraved with Rui En’s signature.

Heng Xue-Li, Senior Product Manager of L’Oréal Paris Singapore said, “We are excited to partner OOH Media to bring L’Oréal Paris onto the streets to educate people on the importance of sun protection, and create numerous personal engagement opportunities for the public to interact with our brand.”

Henry Goh, Head of OOH Media said, “By combining our technology in an outdoor setting with Mediacorp’s star power, we enabled the campaign to not only have an effective call to action through extending the product’s point-of-sale promotions, but also amplifying it and generating a talking point amongst the public and fans.”

This creative campaign will run till 15 June 2016.

Source: Mumbrella Asia

Categorised in Carat Media Singapore, EN, Endorsement, L’Oréal Paris, Mumbrella Asia.

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Categorised in EN, Endorsement, L’Oréal Paris, Video.

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Categorised in EN, Endorsement, L’Oréal Paris, Video.

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OMG it's out! So pretty! #RuiEn's latest endorsement – #lorealparissg UV Mist, now in stores! Support by buying! 😍😍😍 pic.twitter.com/vR4rsGMSOw

— RBKD 瑞不可当 (@RBKD) May 19, 2016

Categorised in CH, EN, Endorsement, Facebook, L’Oréal Paris, Social Media.

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