23 August 2016 | 07:37 pm
OUT-OF-HOME MEDIA OF THE YEAR 2016 Page 32
#4 Mediacorp
Through opportunities such as L’Oréal Paris Singapore’s campaign, which involved its brand ambassador Rui En interacting with members of the public onscreen, Mediacorp OOH was able to showcase its personal touch when it came to engagement.
Moving forward, OOH Media aims to continue challenging the status quo of outdoor advertising through innovations and keeping on top of technological advancements.
Source: Marketing-Interactive via JCDecaux Singapore
Categorised in EN, JCDecaux Singapore, L’Oréal Paris, Marketing Interactive, MediaCorp, Mediacorp Advertising.
