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06 June 2012 | 05:52 pm
New chart tracks celebs through social media

By Seow Tein Hee

Who is Singapore’s top actor?

It is not Fann Wong, Zoe Tay or Qi Yuwu.

According to Sarcount, a newly launched online entertainment chart which measures popularity by social media engagement, Leon Jay Williams takes the top spot.

Starcount taps the top 11 social networks to gauge a celebrity’s popularity. This includes networks such as Facebook and Twitter that are familiar here, and the Chinese-language RenRen and Weibo networks that have a far stronger presence outside Singapore.

To measure popularity, the engine looks through the number of followers and fans on a brand’s or star’s social media account. Fan engagement is also taken into consideration, depending on how many fans have shared the brand’s or celebrity’s social network updates.

Personalities are also rated by how often they engage their fans through conversations on these social networks.

On the Singapore Actors chart, Williams is followed closely by Fann Wong, Huang Jinglun, Rui En and Jeanette Aw, actors more familiar to audiences here because they feature in local productions.

Source: The Straits Times

Categorised in EN, Star Awards, Star Awards 2012, The Straits Times.