By Han Wei Chou

Who is more popular in Singapore’s social media space – singer Stefanie Sun, actress Rui En or Singapore Prime Minister Lee Hsien Loong?

Singapore–based firm All The Worlds Entertainment (ATWE) believes their new multi-genre social media aggregating tool, starcount, will be able to provide the answer to that question.

What starcount does is draw data from 11 major social media networks like Facebook, Twitter, YouTube, and China’s Sina Weibo, process it, and assign a starcount score to the various entities in the social media space via a weighted formula in real time – taking into account their popularity and the amount of engagement they generate among social media users.

This processed data is then organised, updated daily and presented in thousands of charts available over the website starcount.com.

So just who is more popular among Singapore’s social media users? Is it Sun, Rui En or the Prime Minister?

According to starcount, Singapore singer Sun is most popular, with the Prime Minister trailing behind at the 52nd spot in its Singapore popularity chart, followed by Rui En in 66th position.

Source: Channelnewsasia, The Malaysian Times

Categorised in channelnewsasia.com, EN, The Malaysian Times.