More mainland Chinese audiences can now savour the uniquely Singaporean flavour of Mediacorp shows, thanks to an inaugural distribution deal with Hangzhou-based digital service provider Wasu Group that will see more than 1,000 hours of Mediacorp’s Chinese-language drama and lifestyle content being offered to over 100 million subscribers across 100 cities in 29 provinces in China.

The three-year content collaboration marks Mediacorp’s largest distribution to date of its catalogue in the domestic Chinese market, and will provide Wasu users in mainland China with at least 100 hours of fresh titles annually. This undertaking underscores Mediacorp’s sustained engagement of external players to ramp up the reach of its productions to new audiences beyond Singapore.

Effective immediately, paying Wasu subscribers can browse a blockbuster buffet of Chinese-language shows from a dedicated Mediacorp content section. The initial line-up includes a diverse selection of Mediacorp’s scripted series, from heartwarming heartland dramas like Mightiest Mother-in-law 《最强岳母》, My One in a Million《我的万里挑一》and Say Cheese《西瓜甜不甜》to memorable medical sagas like seasons two and three of You Can Be An Angel《你也可以是天使》, interspersed with innovative concept-driven titles like the time-travelling thrillers Blessings《祖先保佑》and If Only I Could 《十年。。。你还好吗？》.

Doreen Neo, Chief Content Officer, Mediacorp said: “This partnership provides an exciting new gateway to growth in the competitive Chinese marketplace. While Mediacorp content has been well received by Chinese audiences who are already familiar with Singapore storytelling and our homegrown talent, we hope this three-year bulk deal will encourage Wasu users to further explore the extensive array of riveting genres and refreshed content that we have on offer each year.”

Source: Mediacorp

Categorised in Content Distribution, EN, If Only I Could... 十年...你还好吗？, MediaCorp.