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26 October 2014 | 11:49 am
Straits Times: Revitalised NKF ready to come out of ‘tortoise shell’

By Rennie Whang

After nearly 10 years of self-imposed exile away from the television lights, the revitalised National Kidney Foundation (NKF) is ready to step back into the limelight.

With rising demand for its service, in March next year, the organisation will be launching a 20-episode Channel 8 serial featuring Rui En, Dasmond Koh and Pierre Png.

This is a different approach to the glitzy television fund-raisers of the past, chairman Koh Poh Tiong told The Sunday Times in a recent interview.

Its aim is to promote a healthy lifestyle, with Rui En playing a kidney failure patient who picks herself up.

Life is Beautiful 初一的心愿 debuts 02 March 2015 9pm on Channel 8.

Source: Asiaone, The Straits Times

Categorised in asiaone.com, EN, Life is Beautiful 初一的心愿, The Straits Times.