06 September 2014 | 12:20 pm
TODAY: Are TV dramas the new campaign platform?
By May Seah
RBKD: Could TV be the new campaign platform? The C.L.I.F. series not only achieved high viewership ratings but also inspired many to turn to the police force. Upcoming drama, Life is Beautiful starring Rui En and Pierre Png is supported by National Kidney Foundation. It aims to raise awareness of the importance of kidney health through the events that befall some of the characters.
Life is Beautiful åˆä¸€çš„心愿 debuts 02 March 2015 9pm on Channel 8.
Source: TODAY
Categorised in C.L.I.F. 2 è¦å¾½å¤©èŒ 2, C.L.I.F. 3 è¦å¾½å¤©èŒ 3, EN, Life is Beautiful åˆä¸€çš„心愿, TODAY.
