By May Seah, 2 December 2013

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RBKD: Article includes the interviews with several industry veterans such as MediaCorp Deputy CEO Chang Long Jong, Playwright and former magazine editor Michael Chiang etc. on what makes local celebrities national icons.

Rui En was singled out for her L’Oreal endorsement as an example of the level of recognition and perception of the artiste through her association with a global brand. Also, the article mentioned Rui En among the list of artistes who have built their popularity overseas based on drama productions.

Overall, this is a recommended read for anyone who is curious about what makes these artistes, celebrities. Link to the article is provided as below.

Source: TODAY

Categorised in EN, Endorsement, L’Oréal Paris, TODAY.