By Rohaizatul Azhar & Leslie Kay Lim

HIGHS

NEW FESTIVAL GROUNDS

While it was no longer at Ngee Ann City in the heart of Orchard Road, the Asia Fashion Exchange’s new location at the Marina Promenade did not disappoint. Situated on the waterfront and across from Marina Bay Sands as well as Gardens By The Bay, the new venue was especially scenic at night.

The Audi Fashion Festival tent was much more spacious this year – 40 per cent larger than the previous one at Ngee Ann City’s Civic Plaza. Showgoers could mingle comfortably and rub shoulders with celebrities, including Fann Wong and Rui En, as well as the who’s who of the local fashion scene, such as designer Jo Soh of Hansel and fashion director Daniel Boey.

Blueprint, the Exchange’s tradeshow and shopping event, was held a stone’s throw away from the tent at the Pit Building.

This made it convenient for guests to spend the afternoon shopping before the evening festivities started.

Source: Diva Asia

Categorised in Audi Fashion Festival 2013, Diva Asia, EN.