Elvin Ng, Joanne Peh and Rui En were among the many stars who lent some glitz and glamour to a press conference on Thursday, to announce the launch of MediaCorp’s new channel, 8 International (8i) in Indonesia.

The 24-hour Mandarin channel, which will be available on Indonesia’s main pay television operator Indovision’s Channel 151 from Saturday, will draw from MediaCorp’s extensive library to provide subscribers with quality drama content.

“With an increasing popularity of our Chinese dramas in the region, we see this as an opportune time to start an aggregated channel.

“The inauguration of 8i represents a new milestone for MediaCorp. This channel penetration helps us further extend the reach of our Chinese dramas overseas and at the same time, generates new revenue stream for the company.” said Mr Chang Long Jong, Deputy Chief Executive Officer of MediaCorp.

“We are looking to launch 8i in more territories and deliver the channels via other platforms. We hope to move beyond dramas and aggregate other MediaCorp genres in the near future.”

Source: Channelnewsasia

Categorised in channelnewsasia.com, EN, MediaCorp.