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27 May 2016 | 12:57 pm

洪门宴

文: 洪铭铧

众所周知,网络崛起已分掉电视收视,所以电视台现在都要强打网络平台,以挽救节目收视。新传媒公布的2015年十大网络收视节目中,包含多部本地剧,可是综艺节目却只有一个,还是外购的《中国好声音》。本地综艺节目完全不见踪影。

本地剧网络收视胜综艺

据了解,目前的8频道收视,7点半打先锋的《富贵平安》意外低迷,收视率跌至单位数,圈内人表示惊讶,因为以演员阵容和戏剧题材来说,十分坚强,如果还吸引不了观众,只能表示观众流失不再回头,因为外面有更好的节目。相比之下,8点档的综艺节目表现较好,至少稳住双位数收视。

不过呢,这是以电视收视而言,网络收视就没那么乐观了。

电视观众以年长者为主,网络收视群则是年轻人占多数。网络收视榜有本地剧而没有本地综艺节目,反映过去一年,在追逐眼球的过程中,本地剧打败了本地综艺节目。《中国好声音》的入榜,说明观众不是不爱看综艺节目,而是本地节目满足不了观众口味。

新传媒去年全力打造《歌台星力量》,是中国人气歌唱节目《我是歌手》的歌台版,节目的电视收视称霸,吸引了家庭观众的同时,却无法在年轻人群中制造同样的反响。

《歌》已经是电视台比较有年轻感的节目了,除了《那些年,我们一起玩的游戏》《学校没教的事》等新节目,其他节目多跟烹饪、家居相关,目标都锁定家庭观众,年轻人当然不买账。

去年新传媒没有提供类似数据,我无从比较前年的情况,但去年的网络收视情势,显示本地综艺节目正走向没落,如果没有赶紧对症下药,前景堪虞。

过去本专栏曾提过新传媒的几个问题:

1)新传媒制作底下的综艺部做什么节目,是由新传媒电视底下的节目部下单的。收视不好,可能是综艺部制作得不好,也可能是节目部下错了单,跟市场口味脱了节。

2)新传媒的综艺节目(其实戏剧也是,但没那么严重),很多时候能否开拍,要看找不找得到赞助商,以家庭观众为主的节目自然安稳得多,以年轻人为主的节目得冒险尝试,因为年轻人的娱乐选择更多,因此在避重就轻的恶性循环下,节目日益“老人化”在所难免,距离年轻人也就更远了。

这个问题,不是我提出来才出现的,而是它原本就在十大网络收视节目榜单反映出来。

Source: Zaobao

Categorised in CH, Dramas - General, Ratings 节目收视率, Zaobao.

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01 April 2016 | 11:40 am

By Joanna Goh

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RBKD: Definitely a must-read for all fans! And a highly recommended article to the rest.

In this 14-page interview done in English with Rui En, we follow Toggle’s lead to revisit Rui En’s 14-year acting career journey in her own words. What a long ride it has been………

In this post, RBKD shares with you our after-thoughts and how to better appreciate this article, sparing you the exact details of the interview so that you may enjoy in its original state at Toggle. It’s like wine pairing you know? :P

Read on for those who prefer to read RBKD’s sharing first, and for those who prefer to head to Toggle first, click here.

一路走来不简单,谢谢瑞恩的坚持、你们的支持。超级红星奖或是里程碑,但肯定不是终点。有份一起看着她成长的你们,定会对此文章有所感触。献给你们。中英文都有,且内容都不相同;RBKD的简介也有另外的见解,建议都可阅读。

English Version: Toggle: Rui En, in retrospect

中文版: Toggle: “超级红星”瑞恩15年演艺路 4大“最”状

RBKD’s insights: Just scroll down :P

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Pre-2007: The days of being ‘7 princesses’

Those were the days when “7 Princesses” were the talk of the town. Labeled as the “Ice Princess”, the association has always been a double-edged sword and understandably, non-conformist Rui En wasn’t comfortable with the labeling.

Still, what doesn’t kill you make you stronger; despite being ranked among the bottom few frequently back then, Rui En has certainly come a long way to her current state now.

Witty Rui En quipped, “who doesn’t love Elsa?” Indeed, now we know why even our young cousins adore Rui En? :p

Click to read page 3

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Pre-2008: Before having a fanclub

Rui En described the years as ‘fuzzy’ and didn’t think she would have any fans or fanclub. We are really thankful to you peeps out there, for quietly supporting Rui En before RBKD came into the picture. Thanks for the love on our behalf :)

Click to read page 4

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A role that got her on everyone’s radar: Metamorphosis (2007)

If each role was a generation, then ASP An Xiaoqian would be the predecessor of our beloved ASP Hu Xiaoman and INSP Ng Tze Keat. When you think of policewoman in local dramas, you think of Rui En. ’nuff said, we are thankful for that.

Click to read page 5

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Post-2008: When RBKD came into her life

This page is diabetic and sugar overloaded. Warning: you may need your insulin shots.

Rui En shared with Toggle that everything changed when RBKD started. Quoting her, “they are everything to me and I’d not be where I am without them. That’s just as simple as that.”

Thanks Rui En, our lives changed when you entered ours too.

LOL at Rui En “complaining” to Toggle that RBKD sabotaged her. Who? What? When?! Read on as she shared more about her RBKD. :)

Click to read page 6

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The role that proved naysayers wrong: Happy Family (2010)

Xiaodong will always be simply special to fans. *wink*

Click to read page 7

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The role she gained ‘acting enlightenment’: With You (2010)

Her first ever acting nomination, her first ever “Best Actress” award at Star Awards. Rui En said she was in a daze when she won, so were we. We are just glad and thankful, how Rui En has grown as an actress especially after this role.

Click to read page 8

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The role that left everyone shell-shocked with her transformation: A Tale of 2 Cities (2011)

There were days when we were not used to seeing Rui En in heels and now there are days when we wonder how tall her heels have become. Her transformation and acceptance of more feminine appearance is just like her acting career, always changing, improving and open to changes.

Every role is a result of blood, sweat and tears and like reverse-horcrux, a part of every role will always live in Rui En. Just like Ya Le, just like any other role…..

Click to read page 9

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#SA2016SG All-Time Favourite graduate #RuiEn speaks to us ahead of her big day on April 17 and revisits her ups and downs as an actress for the past 14 years. Find out why she thinks Xiao Man from #Unriddle is the defining role of her career. Read the full story on toggle.sg @rbkd

A photo posted by Toggle (@toggle_sg) on

The role in which she won her second and third best actress: Unriddle 2 (2012)

Fans, you get the answer you have been craving for.

Does Rui En want Unriddle 3? The answer is a big ‘Yes’. Read on to see how would she hope Xiaoman’s character would develop.

It is of course a pity, to note the harsh reality that Unriddle 3 is unlikely to happen any time soon (if it will ever happen) due to high cost and budget cuts. Never give up hoping ya?

Shoutout to Unriddle’s producer Paul Yuen and storywriter Phang Kai Yee, what say you? ;)

Click to read page 10

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The first time people saw her in a comedic role: The Dream Makers (2013)

“Crane up, tilt down, zoom in. 最好有点王家卫的feel~”

Everyone loves Fang Tonglin; be it Tonglin on her own or with her bro as Fang Siblings (speaking of which, did you know that RBKD was the one who coined the term when reposting one of their selfies back then?) or with Zhanpeng and Jason. That’s why Tonglin gets the man! :p

From initial scepticism of being an over-the-top performance to eventual well-reception and love for a character so adorable, no wonder Tonglin makes it to Rui En’s Top 3 career-defining roles, after Siqi and Xiaoman.

Click to read page 11

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The first time she crossed over to the dark side: Against The Tide (2014)

“Darkness cannot drive out darkness, hate cannot drive out hate, only love can.”

Who can forget this? Need we even say more?

There are times, most of the time in fact, when we hope that Rui En can be duly recognised for her respective roles with acting awards. But there are roles, not confined nor defined by the rules of awards, but recognised and acknowledged by the yardstick of the common viewer. This is one of those. Always our Best Actress. :)

Click to read page 12

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Where to from now: Rui En’s progression to mature roles

Sure, fans might worry how Rui En has entered the land of no-return after her first ‘aunty’ role in upcoming “If Only I Could…..”

But more than anything else, fans just hope that Rui En gets to try a myriad of roles, defined by their depths and not age. Just like how Rui En do not wish to trap herself to the pigeonhole of being an idol or just become known for a certain type of roles, fans hope that her willingness to try diverse roles can be matched by equally varied range of opportunities too.

Aunty? Woa. Policewoman? Awesome. Goofy? Why not?

As long as you can deliver (and we know you will), by all means, challenge us with your multitude of roles and acting. We have adapted pretty well over the years, haven’t we? :p

Click to read page 13

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A photo posted by Official Fan Club of Rui En (@rbkd) on

So what motivates Rui En and keeps her going today?

Yup, so now Rui En has 2 cats and Bingo has been renamed muffin. Why huh? :p

Rui En claims that reading interviews of actors and actresses she admires as the fuel to keep her passion burning. Thank goodness for these people, hence you are still here in our lives.

Rui En also gave special thanks to many, including “angels sent from God” and her “Hype family” for always being there for her. Indeed. If you are reading this, you know you are included, you have always been there for her. Thank you for that.

Click to read page 14

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Rui En’s legacy: To be able to empower women and young girls

Awards do not define Rui En.

There are those who crave for awards and fame, and there are those who wish to use the awards and fame for greater good.

In Hollywood there’s Leonardo Dicaprio who lent his voice for climate change in his acceptance speech for the coveted golden man trophy he had waited 22 years for.

In Singapore, Rui En shares how she hopes to inspire and empower women and young girls through her acting and everything. Keep it up, girl!

Click to read page 15

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English Version: Toggle: Rui En, in retrospect

中文版: Toggle: “超级红星”瑞恩15年演艺路 4大“最”状

Note: The “All Time Favourite Artiste Award” will be given out on “Star Awards” Show 1 on 17 April 2016, Sunday.

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Source: Toggle

Categorised in A Tale of 2 Cities 乐在双城, Asian Television Awards, Asian Television Awards 2012, Asian Television Awards 2014, 七公主 7 Princesses, Bridge, C.L.I.F. 2 警徽天职 2, C.L.I.F. 3 警徽天职 3, C.L.I.F. 4 警徽天职 4, CH, Dramas - General, EN, Facebook, Happy Family 过好年, Hype Records, If Only I Could... 十年...你还好吗?, Instagram, Metamorphosis 破茧而出, No Problem 考试家族, Ratings 节目收视率, RBKD, RBKD Annual Giving, Rui En, Social Media, Star Awards, Star Awards 2016, The Dream Makers 2 志在四方 2, The Dream Makers 志在四方, Toggle SG, Twitter, Unriddle 2 最火搭档 2, Unriddle 最火搭档, With You 我在你左右.

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31 December 2011 | 11:45 am

日期: 31/12/2011 | 新闻来源: 联合早报 | 记者: 洪铭铧、李亦筠、黄靖晶

电视榜风云人物:刘健财与杨锡彬

哇哇映画制作的节目和剧集立下口碑也写下出色的收视率,创办人刘健财与新传媒监制杨锡彬一起受封电视榜风云人物,杨锡彬不但成功让本土剧再度抬头,也积极为本地剧开拓马来西亚市场。

杨锡彬:

若剧种适合会争取9点档

今年率领新传媒的马来西亚制作收复新传媒电视8频道7点档的杨锡彬,对于获选风云人物,感言是:“我的荣幸,重要是默默耕耘了两年半,有人发现我们的努力。”

新传媒制作的本地剧《想握你的手》去年创下收视新低,过后由台湾长篇剧《爱》接替,一年后由新传媒的马来西亚制作的剧集《甘榜情》与《正义武馆》接棒,平均收视虽未超越《爱》,但至少恢复正常水平,对支持本地剧发展的人是佳音。

50岁的杨锡彬擅长多元题材,他之前监制的《琼园咖啡香》《孩有明天》《破茧而出》都在红星大奖上得过最佳电视剧,《阴差阳错》获年度最高收视,《任我遨游》则是最轰动的偶像剧。
  
担任马来西亚新传媒制作华文戏剧部副总裁的他说,本地拍剧场景局限很大,马来西亚环境较佳,但那里的制度相对不够健全,演员等人力资源较缺乏,制作预算也少一半,放在7点档播映,有些上班和上学的观众会来不及回家观看,但即使面对这种种劣势,他仍会致力于剧种的多元化,而就播映后的作品反应看来,观众已察觉到不一样。尽管都是怀旧剧,《甘榜情》的家庭伦理与《正义武馆》的功夫打斗就题材各异。

有传台剧便宜立大功,新传媒电视考虑7点档改以外购剧充档,这回播映杨锡彬的马国制作是给本地剧在该时段的最后一次机会。对此,杨锡彬回答,马国制作是五年计划,还有不少时间实行。

Code of Honour 正义武馆 debuts 5 December 2011 7pm on Channel 8.

Source: Zaobao

Categorised in CH, Code of Honour 正义武馆, Dramas - General, Metamorphosis 破茧而出, Zaobao.

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26 October 2011 | 10:50 am

本报记者洪铭铧与本月20日在《为本地剧把脉开方》一文,从创作与制作,省钱和竞争,演员与人事结构四方面探讨本地剧到底出了什么问题,本地剧是否越来越难以保持竞争等问题,新传媒昨天来函作出数点澄清,全文照刊如下:

8频道作为大众娱乐频道,在传播内容上扮演着兼具娱乐大众与教育观众的角色,为范围广大的观众群提供服务。

戏剧中的对白必须反映故事中人物的生活形态,如以青少年为主的《边缘父子》,剧中少年主角的对白,就是时下年轻人的写照。

在今年的2011年中国国际影视节目展,中国国际电视总公司也向新传媒购买了高达141小时的本地剧,这包括了《麻婆斗妇》、《乐在双城》、《阿娣》、《甘榜情》和《星洲之夜》等。

有关艺人培训方面,我们也配合了艺人的档期为他们提供课程,传授作为专业艺人必须具备的各种基本知识与技能,让他们在技艺上有更全方位的提升。授课教练都是来自中港台与本地演艺圈的专业领域,如艺人夏雨与郭亮等。

另外,我们也邀请海内外的资深戏剧创作同仁,为新传媒的编剧与故事人开班授课,也会在近期落实与亚洲顶尖学院的创作交流与分享计划。

新传媒作为本地民众最主要的娱乐管道,我们会不断自我鞭策,希望在节目上能日益精进,努力去制作更好的节目来回馈观众。今天的观众不乏娱乐选择,8频道的戏剧能持续领先众多娱乐平台,取得的可观收视 是观众给予我们的肯定。9点档本地剧今年推出更多题材新颖的剧种,播出至今(尚有写实剧《行医》与年终歌舞重头剧《星洲之夜》未播)就已平均吸引87万名观众,比去年的平均85万9000名观众还要高。

《警徽天职》、《乐在双城》与《四个门牌一个梦》都突破90万观众大关,比去年的两部剧《我在你左右》与《红白喜事》还多。在网上xinmsn收看9点档本地剧就有播放次数突破百万纪录的《边缘父子》与《警徽天职》,深受年轻人喜爱的《边缘父子》更有超过130万的纪录。

8频道的戏剧必须能吸引“普罗大众”,在考虑观众喜好的当儿,也希望能让观众有多样化的选择。为欢庆明年“戏剧情牵30周年”,8频道也将推出一系列的戏剧如悬疑剧《最火搭档2》、校园剧《我等你》、民防剧《995》、职业男女剧《再见单人床》;众星云集的60年代娱乐圈重头剧《花样人间》,以及有关先辈南来新加坡的《唐山到南洋》年终大制作。

谢谢你的意见与关注,我们将会持续努力,尽力达到多样化观众群的各样需求,制作更多阖家共赏的好节目给观众。

新传媒8频道品牌与宣传副总裁
陈国明

Source: Zaobao

Categorised in 30th Drama Anniversary, A Tale of 2 Cities 乐在双城, CH, Dramas - General, Joys of Life 花样人间, On The Fringe 边缘父子, Ratings 节目收视率, The In-Laws 麻婆斗妇, Unriddle 2 最火搭档 2, With You 我在你左右, Zaobao.

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21 October 2011 | 11:39 pm

During its run on MediaCorp’s Channel 8 the past four weeks, much has been discussed about Love Thy Neighbour’s scripted dialogue and representation of locals and foreigners. Despite the wide discussion on the drama, the show has been attracting a steady stream of viewers, even surpassing the one-million viewership mark on Oct 13.

According to Paul Chan, vice-president of MediaCorp Channel 8 Branding & Promotions, viewership rating for Love Thy Neighbour has already surpassed the 900,000 mark — even before the series ends concludes on Monday. It joins the ranks of police drama series C.L.I.F, and A Tale of Two Cities starring Rui En and Joanne Peh, which are the other two dramas which have successfully attracted an average of more than 900,000 viewers during its run.

Thanks to a wide variety of drama genres this year, before the year concludes with two more shows — The Oath and A Song to Remember — 2011’s dramas on Channel 8 have attracted an average of 870,000 viewers to date, which shows an increase in viewership, as compared to 2010’s average of 859,000 viewers.

These dramas are also attracting online viewers on xinmsn’s Catch-Up TV. Popular youth drama On The Fringe, which, tackled delinquency issues and the rise of youth gangs, was most popular online attracting more than 1.3 million views during its run.

Source: Xinmsn

Categorised in A Tale of 2 Cities 乐在双城, Dramas - General, EN, On The Fringe 边缘父子, Ratings 节目收视率, The In-Laws 麻婆斗妇, xinmsn.

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