RBKD: According to the annual Nielsen Media Index Report released today, 85.5% of local viewers tuned in to free-to-air television on an average weekly basis versus 51.7% who tuned in to pay TV weekly.
The survey, which involved 4,660 people of age 15 and above, was conducted between July 2015 to June 2016
Channel 8 maintained the highest weekly reach among Mediacorp’s channels at 56.7 per cent, or 2.4 million viewers.
All Mediacorp’s free-to-air TV channels, except for Okto, registered increases in viewership with overall TV viewership growing 6% from the previous year.
The survey also revealed monthly usage of internet at 83.3%.
The 4 incoming directors are:
• Mr Niam Chiang Meng, deputy chairman of the Maritime and Port Authority of Singapore and board member of IRAS. He was former chairman of MDA and former Permanent Secretary of MICA.
• Mr Robin Hu, CEO of South China Morning Post Group and ex-senior executive VP with SPH overseeing its Chinese Newspapers and Newspaper Services businesses.
• Mr Rajesh Sreenivasan, partner at Rajah & Tann Singapore LLP, current head and lead partner of the Technology Media and Telecommunications (TMT) practice across the 10 member firms.
• Mr Roy Quek, executive chairman of Thomson Medical Group.
The outgoing directors are:
• Mr Rajiv Wahi
• Mr Venky Krishnakumar
• Ms Elim Chew
• Mr Chan Yeng Kit (Recently appointed chairman of Infocomm Media Development Authority (IMDA))
The remaining directors are:
• Ernest Wong, Chairman
• Mr Scott Anthony, Managing Partner, Innosight
• Mr Ahmad Nizam, Director, Straits Law Practice and Advisor, Youth Court
• Ms Wong Su-Yen, CEO, Human Capital Leadership Institute; Chairman, Nera Telecommunications; Director, Yoma Strategic Holdings and Director, NTUC First Campus
• Mr Yap Chee Keong, Chairman, CityNet Infrastructure Management Pte Ltd (trustee manager of NetLink Trust); Director, Tiger Airways; Director, Citibank Singapore and Director, Straits Trading Company
• Mr Shaun Seow, CEO, Mediacorp
Greater diversity, better quality, improved programme formats and audience engagement among positives highlighted by the committees in latest report.
IMDA’s Programme Advisory Committees (PAC) have issued a report consolidating their observations and feedback on content standards and the quality of broadcast content in Singapore’s four official languages, particularly local Public Service Broadcast (PSB) productions. The committees comprise members of the public across various age groups, ethnicities, occupations, areas of interest and specialisation.
This report contains PAC observations for the period of August 2014 to March 2016.
Snapshot of Key Observations/ Feedback
1. Greater diversity and improvements in production quality in dramas, infotainment programmes
The PAC observed that there were improvements in storytelling standards, cinematography and editing techniques for the dramas produced during the period in review. In addition, the committees observed that there was a wider range of themes and genres in the dramas they reviewed, including themes such as active aging and, courtroom issues and genres such as psychological thrillers, which were not attempted as much previously. Long-form dramas such as 118 (Channel 8) and Tanglin (Channel 5) were also a welcome addition as they provided platforms to present topical issues in a light-hearted manner.
While feedback on dramas produced during the period in review was largely positive, the PACs felt that some producers could imbue more depth and balance into their stories.
2. PSB programmes with more innovative programming formats and better audience engagement
The period in review saw MDA supporting more than 20 programmes from MediaCorp and StarHub under its PSB Contestable Funds Scheme (PCFS). The PACs commended these programmes for their originality and for injecting diversity into the PSB landscape. Some PCFS-supported programmes were also developed into transmedia content like comic books and these efforts paved the way for better audience engagement.
3. In-programme advertising should be clearly distinguishable, prevalence of health supplement advertisements on minority radio stations an area of concern
The PAC also reviewed public feedback relating to broadcast programmes that were brought to MDA’s attention. For example, some members of the public had highlighted that some advertising segments on Channel 5 and 8 were inserted just before a programme’s end credits. These segments featured the programme’s characters promoting products on the same sets as if they were part of the programme. While the PACs did not have objections to the use of a programme’s artistes or sets for advertorials, they felt that such advertising segments should be clearly distinguishable from the rest of the programme.
Categorised in Advisory Committee for Chinese Programmes (ACCESS), Channel 8 News, channelnewsasia.com, EN, Infocomm Media Development Authority, Programme Advisory Committee, The Straits Times, Toggle SG.
1. The Media Development Authority conducts the annual Media Consumer Experience Study and Zero-to-Fourteen Consumer Experience Study to keep its finger on the pulse of local consumers’ media consumption habits and preferences, and to assess their satisfaction with the media services and content standards. With the growth in online content services, MDA also launched its inaugural Over-The-Top Video Consumer Study this year to measure viewing habits and usage of such platforms.
Key findings from Media Consumer Experience Study
2. The fourth edition of the Media Consumer Experience Study (MCES) was conducted between October and December 2015 with a sample size of 2,000 Singapore Citizens and Permanent Residents aged 15 to 65. The summarised key findings were:
a. Consumers were generally satisfied with local media services and content classification standards
– Satisfaction with media services scored 76.6% in 2015, up from 75.7% in 2014. In particular, respondents recorded an improvement in satisfaction with the quality and variety of media content, and customer service standards.
– There was also an improvement in satisfaction levels with content standards, rising to 74.1% in 2015 from 72.4% a year earlier.
b. Media consumption habits remained consistent over the last few years
– Watching Mediacorp channels remained as the top media activity in terms of time spent at 17.4 hours per week. This was followed closely by viewing media via websites and apps at 17.3 hours per week.
– Respondents generally relied on traditional media to discover TV shows, and digital media for online content.
– Most respondents (99.1%) who watch Mediacorp TV watched the platform at least monthly.
– The subscription rate of Pay TV services recorded a marginal decline to 68.2% in 2015, from 69.3% in 2014.
Key findings from Over-The-Top (OTT)1 Video Consumer Study
4. MDA’s OTT Video Study is aimed at providing insights into OTT video usage patterns, viewing preferences and habits among consumers. A total of 2,585 Singaporeans and Permanent Residents aged 65 and below were interviewed between October and November 2015.
a. More than half of those polled accessed online content
– More than half of consumers (54%) have watched online videos. This number was the highest among millennials (aged 15 to 34) at 89%.
– The most used online video services were YouTube (96%) and social networks such as Facebook and Instagram (59%).
Younger OTT viewers spent a greater proportion of their viewing time on online videos compared to traditional TV (Children – 65%, Millennials – 61%, Adults aged 35 to 54 – 48%, Adults aged 55 to 65 – 43% of their total viewing time).
b. Viewing preferences & habits
– The top genres of online videos were Drama (40%), Movies (25%), Sports (10%), and Entertainment & Variety (8%) for adults; and Animation & Cartoons (59%) for children.
– Online videos were most frequently consumed on mobile phones for adults (41%), while the most frequently used device varied for children according to their age. For example, children below 6 years old preferred watching videos on the tablet while those between 11 and 14 years old preferred the smartphone and the computer.
– Multitasking on a second screen was a more common behaviour in millennial OTT viewers (60%), and OTT viewers aged 11 to 14 (58%).
– Only 11% of adult OTT viewers were paying for online videos. Majority of those paying (67%), were doing so on top of their existing pay TV subscription and made no changes to their pay TV subscription. ost used online video services were YouTube (96%) and social networks such as Facebook and Instagram (59%).
1 Over-The-Top refers to the delivery of content to local consumers via the Internet onto Internet-enabled devices such as smartphones, tablets, and connected TVs.
By Genevieve Sarah Loh
RBKD: Kevin Kwan’s debut novel, Crazy Rich Asians, a global bestseller in 2013, will be adapted into a Hollywood movie, to be directed by Asian-American director Jon M. Chu of Justin Bieber: Never Say Never and G.I. Joe: Retaliation while Kwan will be the executive producer.
Kwan, who is based in New York, shared in other interviews that his dream cast would feature “equal representation in terms of Singapore stars, Hong Kong stars, Asian-American stars and mainland Chinese stars” and will be filmed in Singapore too.
So CNA is suggesting their own dream cast as follows (this will not affect casting):
CONSTANCE WU AS RACHEL CHU
GODFREY GAO AS NICHOLAS YOUNG
MICHELLE YEOH AS ELEANOR YOUNG
RUI EN AS ASTRID LEONG
ADRIAN PANG AND FIONA XIE AS EDISON “EDDIE” CHENG AND KITTY PONG
RBKD: Channel 8’s Dream Makers 2 won bronze award for ‘Consumer or Trade Campaign-Programme’ at PromaxBDA Global Excellence Awards.
By Joanna Goh
RBKD: Kate Pang gave birth to baby girl Avery this morning. Andie shared that “If Only I Could…” co-star Rui En had a part to play in naming his girl, Avery. While filming for the show, Rui En had shared with Andie that she intends to name her kid Avery in future. Andie said that Rui En “jokingly called me a sly person, when I told her of my plans to name my daughter Avery too.” He also shared that she said she would visit them after Kate gives birth.
If Only I Could… 十年…你还好吗? is now airing on Channel 8 at 9pm from Mondays to Fridays
RBKD: Mediacorp’s ex-CEO (October 2000 to September 2005), Mr Ernest Wong, has been appointed as Mediacorp’s board director and its Chairman-Designate. Mr Wong will assume his position of Chairman in July 2016, succeeding current Chairman Mr Teo Ming Kian.
RBKD: The Worlds of Georgette Chen, starring Rui En as pioneer Artiste Georgette Chen and produced by ChannelNewsAsia, won Silver medal at the prestigious New York Festivals TV and Film Awards 2016 on Tuesday (Apr 19), which was held at Las Vegas’ Westgate Resort and Casino Hotel.