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03 November 2016 | 11:59 pm
CNA: More than 85% of Singapore viewers tune in to free-to-air TV: Nielsen survey

RBKD: According to the annual Nielsen Media Index Report released today, 85.5% of local viewers tuned in to free-to-air television on an average weekly basis versus 51.7% who tuned in to pay TV weekly.

The survey, which involved 4,660 people of age 15 and above, was conducted between July 2015 to June 2016

Channel 8 maintained the highest weekly reach among Mediacorp’s channels at 56.7 per cent, or 2.4 million viewers.

All Mediacorp’s free-to-air TV channels, except for Okto, registered increases in viewership with overall TV viewership growing 6% from the previous year.

The survey also revealed monthly usage of internet at 83.3%.

Source: Channelnewsasia

Categorised in channelnewsasia.com, EN, MediaCorp.