L’Oréal Singapore has launched an interactive out-of-home campaign with Mediacorp featuring local celebrity Rui En for its spray-on sun cream brand.
Singapore, 06 June 2016 – L’Oréal Paris Singapore launched an interactive 6-sheet outdoor panel with Mediacorp OOH Media at the bus shelter in front of Midpoint Orchard for commuters to virtually “Have Fun in the Sun with Rui En”.
As part of the relaunch of their L’Oréal Paris UV Mist, first spray-on sunscreen for face, a 6-sheet panel invites the public to meet L’Oréal Paris brand ambassador, Rui En, on the interactive digital screen.
Upon detection of people standing around the interactive panel using motion sensors, Rui En appears, promoting the features of the UV Mist to the public, before inviting the public to mimic the action of applying the UV Mist by waving along with her. At the end of a successful interaction, they can snap a photo of the barcode presented on screen to enjoy a S$9 discount off the UV Mist at Guardian, Watsons and Sasa stores islandwide.
The interactive display attracted fans of Rui En, as well as youths, PMEBs and tourists who work or shop around the area, being strategically placed in the heart of Orchard shopping district, and opposite the Somerset MRT station.
In addition, L’Oréal Paris Singapore is holding a creative photo contest involving the panel on their Facebook and Instagram pages, where the public can stand to win a limited edition UV Mist engraved with Rui En’s signature.
Heng Xue-Li, Senior Product Manager of L’Oréal Paris Singapore said, “We are excited to partner OOH Media to bring L’Oréal Paris onto the streets to educate people on the importance of sun protection, and create numerous personal engagement opportunities for the public to interact with our brand.”
Henry Goh, Head of OOH Media said, “By combining our technology in an outdoor setting with Mediacorp’s star power, we enabled the campaign to not only have an effective call to action through extending the product’s point-of-sale promotions, but also amplifying it and generating a talking point amongst the public and fans.”
This creative campaign will run till 15 June 2016.
Source: Mumbrella Asia