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11 June 2013 | 01:42 pm
Cosmopolitan Singapore

Rui En – Girly, Really?

Think about Rui En, and tough, no-nonsense, even (dare we say it?) cold, comes to mind. But girly and vain?
Rui En is a Mediacorp darling (albeit an unconventional one), there’s no question about it. Dubbed the ‘Queen of ratings’, her shows have consistently been one of the most-watched dramas of the year. And of course, her power-packed performances didn’t go unnoticed as she won the highly-coveted best actress award in 2011 and most recently, in 2013. The cherry on top of her great year? L‘Oreal has chosen her to be the face of their latest L’Oreal Youth Code Essence, an essence with the ability to restore skin’s optimal capability, so that it can better absorb the effects of your skincare, boosting its efficacy. Rui En tells us all abut her girliness (yes, she does have a girly side), beauty secrets and her lifestyle.

Cosmo: Congrats on being the new face of L’Oreal Youth Code! Are you really excited about this?

Rui En: It’s been a long time since I’ve done a skincare endorsement and I’m actually really pleased about this. L’Oreal has always had this this tagline for ages “Because you’re worth it” and when I was a little girl, I would see all these gorgeous girls reciting this line and think about how nice it is to be able to say those words. It is like a dream come true. Plus, I felt that [L’oreal] was really sincere. We had a couple of meetings and they wanted to get to know me better, which felt nice.

Cosmo: “Because you’re worth it”, what meaning does it have for you?

Rui En: The main thing about saying this tagline is that the people who were chosen to say it were international stars – huge stars for me. To be able to join their ranks, it’s a huge privilege. For me personally, the tagline feels empowering.

Cosmo: So what do you like most about this product that you’re endorsing?

Rui En: I love its light texture, but most of all, I like that it is afforable. I think a lot of women are willing to spend thousands of dollars on skincare because there is this promise that it’ll work. But this works just as well [as an expensive product].

Cosmo: Can you share a beauty secret with us?

Rui En: I know that a lot of people think I’m very bochup*. But I’m actually a very girly person when it comes to skincare. I insist on putting on a mask when i get home, no matter what time it is.

Cosmo: Every single day?

Rui En: ya, everyday. Its probably not for everybody but I think it really helps to soothe my tired skin. Sometimes I’m out filming for days in a row, and my skin suffers, but this helps to refresh and calm it down.

Cosmo: Do you feel pressured to look good all the time because you are a celebrity?

Rui En: Actually, when I don’t work, I’m really don’t bother with makeup and I’m perpertually in t-shirt and shorts. There is no way I will let any makeup touch my face. This is also why I need to make sure that my skin looks great on its own. I mean, of course, when I’m working or going for Star Awards, it’s inevitable. It’s not that I don’t care about my appearance; I’m just way too lazy!

Cosmo: Do you do any sports to keep your skin glowing?

Rui En: I do loads of cardio. I do see a difference in my skin when I have time to work out. I try not to run because of the sun, so I gym and do indoor sports a lot. Everybody should exercise because I do see a radiant glow in my complexion when I do. Exercise is incredibly important to me.

Source: Cosmopolitan Singapore/a>

Categorised in Cosmopolitan Singapore, EN, Endorsement, L’Oréal Paris, Ratings 节目收视率, Star Awards, Star Awards 2011, Star Awards 2013.